Toplis Solutions Inc.
Job Summary
Responsible for improving the company’s online visibility, search engine rankings, and organic website traffic through effective SEO and search marketing strategies. The role involves keyword research, website optimisation, performance analysis, and AI search optimisation to attract potential clients and job seekers.
Duties And Responsibilities
- Collect and analyze website data, identify SEO trends, and understand target audience behaviour to improve campaign performance and ROI.
- Monitor, track, and report website analytics, search rankings, organic traffic, and search engine marketing (SEM) campaign performance.
- Monitor campaign expenses and ensure marketing activities remain within the approved budget.
- Optimize website content, landing pages, job listings, and recruitment service pages for search engines and user experience.
- Conduct keyword research, expansion, and refinement to identify relevant search opportunities.
- Research competitors’ SEO strategies and identify opportunities to improve online visibility.
- Implement on-page, off-page, and technical SEO strategies, including link building and website performance improvements.
- Apply AI Search Optimisation (AIO) and Generative Engine Optimisation (GEO) techniques to improve visibility across AI-powered search platforms.
- Perform other related tasks as assigned.
Qualifications
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
- With at least 1 year experience in SEO, digital marketing, or search engine marketing is an advantage.
- Basic knowledge of on-page, off-page, and technical SEO principles.
- Familiar with HTML, CSS, JavaScript, WordPress, and website content management systems.
- Proficient in Google Analytics, Google Search Console, and other SEO analytics tools.
- Understanding of keyword research, website optimization, and AI-powered search trends.
- Strong analytical, communication, and problem-solving skills.
- Ability to explain technical concepts clearly and work effectively in a collaborative team environment.
- Experience in recruitment, staffing, or manpower services is an advantages
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