Hi.
I am Pinoy SEO
Award-Winning Filipino Freelance SEO and GEO specialist and consultant with Free and Paid Training Courses in the Philippines.
I work with clients anywhere in the world but most of my clients are in Australia, UK, US, and Canada. My niche is diverse from e-commerce clothing stores, to surveying equipment, plumbers, dentists, and drone specialists.
Tools I Use:
My name is Rene Leandro Padilla. I have been an SEO freelancer, consultant, and agency owner since 2010 helping more than 250+ websites get ranked.
We have over 100+ 5-Star reviews on our SEO courses.
About Me
I am a graduate of a 4-year Bachelor of Science in Information Technology course at one of the major universities in the Philippines.
I used to be a technical support representative in one of the call centers in Cebu. In 2010, I tried my hands on an online job and landed in the field of search engine optimization. I got fascinated and tried my best to learn the most out of it. Since then, I never looked back and pursued this career.
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Years of SEO Experience
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Websites Ranked
Over the years, I have not only unlocked the secrets behind SEO success but also developed strategies that consistently delivered results. My websites outperformed competitors, and demand grew for insights, leading to the inception of bespoke, cutting-edge SEO and GEO training courses in the Philippines.
Advantages of Pinoy SEO Training in the Philippines:
Hands-on Learning: I believe in the power of practical, hands-on learning. My courses are built around real-world case studies and live projects, ensuring participants can apply their new knowledge directly.
Up-to-Date Techniques: The digital world evolves daily, and so do my courses. I stay on the pulse of every search engine algorithm update and SEO trend, refining my courses to ensure you’re always ahead of the game.
Personalized Assistance: Recognizing that each individual and business has unique needs, I offer personalized mentorship alongside my courses. I’m here to guide you, answer your questions, and provide tailored advice to ensure your SEO strategy is a success.
Networking Opportunities: Joining any of my SEO training courses means becoming part of a community. You’ll have the opportunity to network with other like-minded individuals, share insights, and collaborate on potential projects.
PinoySEO SEO Process
SEO is a broad topic that touches anything that affects the performance of a website inside a search engine.
The following is the general SEO process cycle I do for websites.
1st
Website Audit
This is the part where I get to know your website and its current state. I determine the issues and suggest recommendations on how to solve them.
2nd
Keyword Research
This is the part where I determine the right target keywords for your website and forecast how many visitors we can have if we are able to rank top in the search engines for them.
3rd
Competitive Analysis
This is the part where I check who are your competitors and what they are doing in terms of SEO and where we can get leverage and compete with them.
4th
Onpage SEO
This is the part where I do SEO on your website. This touches metadata, content, images, video, optimization.
5th
Offpage SEO
This is the part where I strengthen your website authority through backlinks and mentions from important and related websites.
6th
Reporting and Data Analysis
This is the part where we can all make sense of what we are doing and analyze progress based on real quantitative data generated by tools like Google Analytics, Google Search Console, SEMRush, among others.
After analyzing and we see there are more things we can do, we can go back to step 1 and do the cycle again to keep improving the rankings.
Featured Free SEO Courses
Watch the free training video below about
GEO (Generative Engine Optimization) introduction.
What People Say About My Trainings
Ayos kaayo videos nimo boss. More uploads, more power!
eKo
Informative kaayo sir! Thank you sir!
Sa uban ani naa nani bayad, premium course nani..
Rodmark
Salamat kaayu sir ani imong free tutorial. Godbless you more Sir...
Inday
Thank you sa free course boss
Niza Meliston
Salamat sir. unta dili ka mag sawa mag upload ug mga tutorials unsaon pag work aning SEO. dako kaayung tabang ❤️
Crislao
sulit na tutorial boss. simple and direct to the point.
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Ongoing Paid SEO Bootcamps
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GBP Auditor – Audits your Google Business Profile and gives recommendations.
ChatGPT Visibility Tool – Checks if your brand or website is mentioned in ChatGPT results.
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August 19, 2026Another message came through this week that reminded me why I keep running the SEO Bootcamp — this time from Stephen Pantojan, one of our very early bootcamp graduates from around 2023. Three years later, Stephen is running his own freelance SEO practice out of Cebu, serving both local and international clients. He reached out because he’s planning to re-enroll to catch up on the latest SEO + AI SEO updates.
Here’s what he sent me on Messenger (Bisaya/Cebuano — English translation below):
“Una salamat sa Ginoo ☝️ og salamat jud kaayo coach. Nindot kaayo ang foundation na gitudlo nimo nako.”
“2 ko sa imuha SEO training. Currently I have 4 clients ang 2 kay local and ang other 2 kay international.”
“Over all from 2023 to 2026 8 clients na akoa na handle.”
— Stephen Pantojan, Freelance SEO Specialist · Early PinoySEO Bootcamp Graduate
English translation
“First, thanks to God ☝️ and thank you so much, coach. The foundation you taught me is really solid.”
” round two of your SEO training. Currently I have 4 clients — 2 are local and the other 2 are international.”
“Overall from 2023 to 2026, I’ve handled 8 clients.”
The Stephen Pantojan story: 8 clients in 3 years — on one bootcamp foundation
Let’s break down what Stephen actually accomplished, because the numbers speak for themselves:
2023: Stephen enrolled in one of the early PinoySEO Bootcamps. That single foundation carried him for the next three years.
2023–2026 (3 years): Landed and handled 8 total clients as a freelance SEO specialist.
Today (August 2026): Actively managing 4 concurrent clients — 2 local Filipino businesses + 2 international clients.
Now planning: To re-enroll in the next SEO Bootcamp to catch up on the latest algorithm changes, AI SEO, and GEO tactics.
The model: Solo freelance SEO from Cebu, Philippines — no BPO, no agency middleman, keeping 100% of what he bills.
For context — 4 concurrent SEO clients is where most Filipino freelancers cap out before either burning out or transitioning to hire help. Stephen is running his ceiling on his own terms.
Why Stephen’s path matters
There are a lot of Filipinos considering the SEO career path right now — with the AI SEO / GEO boom, the market is bigger than ever. But most first-time career switchers ask the wrong question. They ask “how do I get a job in an SEO agency?” when they should be asking “how do I build a client book that gives me freedom?”
Stephen’s story is a template for the second question. Here’s what worked for him — and can work for you:
1. Foundation before hustle
Stephen’s very first line was “Nindot kaayo ang foundation na gitudlo nimo nako” — the foundation you taught me is really solid. That’s the word he chose: foundation. Not tricks. Not hacks. Not “get 10 clients in 30 days.”
SEO careers built on foundation last for years. SEO careers built on hacks collapse the moment Google’s next algorithm update rolls out. Stephen invested in learning the fundamentals right — technical SEO, on-page, content, link building — before chasing revenue.
2. He’s coming back to stay current
Even after 3 successful years, Stephen recognizes that SEO in 2026 is very different from SEO in 2023 — Google’s algorithms shifted, AI SEO arrived, Google Business Profile and citations became more competitive, and Generative Engine Optimization (GEO) is now the frontier. His plan to re-enroll for the next bootcamp is exactly what smart operators do: keep sharpening the saw.
Every batch we teach covers the current state of Google + AI search — not the state of Google when you first learned. If Stephen (an operator with 8 real clients under his belt) sees value in re-enrolling to stay current, that’s a signal for everyone else too.
3. He mixed local + international clients
Two of Stephen’s four current clients are local, two are international. This is smart portfolio construction:
Local clients pay in pesos but give you referrals, community trust, and offline networking that international clients can’t provide.
International clients pay in USD (often 3–5x local rates) and expand your case study base for future higher-tier work.
Filipinos who go 100% international leave money and network on the table locally. Filipinos who go 100% local cap their income. Stephen’s split is a good template.
4. He stayed solo (and that’s a valid path)
Not every SEO career has to end in “start an agency and hire 10 people.” Some of the highest-paid, happiest SEOs I know are solo freelancers with 3–5 great clients. Stephen built exactly that. No overhead, no HR headaches, no VA training — just senior-level SEO work delivered directly to clients who value it.
What Stephen’s story tells the SEO Bootcamp waitlist
If you are on the fence about enrolling in the next bootcamp, here is what Stephen’s message actually proves:
You do not need to be an early hire at a BPO to build an SEO career. Stephen went straight to freelance from the bootcamp.
You can build an SEO career from anywhere in the Philippines. Our students are based across Luzon, Visayas, and Mindanao — Metro Manila, Cebu, Davao, Iligan, CDO, Baguio, Iloilo, Bacolod, and beyond. Clients hire based on the quality of your work, not your ZIP code.
You do not need years of prior experience. Stephen was an early bootcamp student — he learned from the training, then applied.
You do not need to only work with foreigners. Local Filipino businesses need SEO too — and paying in pesos is fine when you are compounding client count.
One bootcamp is enough to start. Stephen ran on his 2023 foundation for 3 years. Coming back for updates is a bonus, not a requirement.
To Stephen — proud of you, brother
Salamat sa message. From 0 to 8 clients across three years, running a freelance practice from Cebu — that’s a whole career built on doing the work. Ipadayon ra gyud. Reserved lang gyud imong seat sa sunod nga AI SEO + GEO batch.
Are you next?
Both Jesrell (who went from bootcamp → SEO Lead → Japan) and Stephen (bootcamp → 8 freelance clients) followed the same pattern: build the foundation, do the work, and let compounding do the rest. Neither of them were “gifted” or lucky. They just showed up, trained, and shipped work.
Start with the free PinoySEO YouTube training. Cost: ₱0.
When you’re ready to accelerate, enroll in the paid 4-Week SEO + GEO Bootcamp. Check the homepage for the next batch schedule.
Land your first client — local or international.
Come back in 3 years and send me a message like Stephen did. I will read it and probably write a blog post about it.
Have your own PinoySEO Bootcamp / free training / VA Bootcamp success story? Message us at pinoyseo2022@gmail.com. We love featuring real Filipino career wins — with your permission, of course. [...]
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August 17, 2026This one hit me hard. A message came in on Slack this morning from Jesrell Belmes — one of our early PinoySEO students who took both our free SEO training and our paid 4-Week SEO Bootcamp. What he wrote is exactly why I keep running the training year after year: real Filipino careers being built, one student at a time.
Here is his message in full (Bisaya/Cebuano — with an English translation below):
“Salamat diay sa assistance coach. Akong epaabot akong appreciation saimoha biskan mga old student nami nimo, reponsive and matinabangon japon ka saamoa.
Isa pa coach, wala man ko kadirect message 2 years ago. Pero dako kaayo kag tabang sakong SEO career, combining my self-learning/experience and your course learnings nakakuha ko ug SEO job na wala nako ma-expect and the progress. From Keyword researcher for 2 weeks as trainee, then they tested me out on web audit for a month, then they appreciate the work and so they entrusted me to try being an SEO Lead.
In just that span, na SEO lead rakog kalit coach, and 2 months after naka 1st international ko coach to meet our CEO/Owner together with few other Department Leads, that was really overwhelming sakong SEO career.
Now I’m still at that company – happily working, learning a lot, biskan ubay2 ang deliverables sometimes 😄 and praying and hoping will be here for long years.
Upskill nasab ko puhon2 and enroll in your other bootcamps. Again salamat coach.”
— Jesrell Belmes, PinoySEO free + paid Bootcamp graduate
English translation
“Thank you for the assistance, coach. I want to send my appreciation to you — even though we’re one of your old students, you’re still responsive and helpful to us.
One more thing, coach — I never even directly messaged you two years ago. But you helped my SEO career a lot. Combining my self-learning and experience with what I learned in your course, I got an SEO job I didn’t expect, and the progress was fast. From Keyword Researcher for 2 weeks as a trainee, then they tested me on web audit for a month, then they appreciated the work — so they entrusted me to try being an SEO Lead.
In just that span, I became an SEO Lead — coach, this happened so fast — and 2 months later I took my first international trip to meet our CEO/Owner together with a few other Department Leads. That was really overwhelming for my SEO career.
Now I’m still at that company — happily working, learning a lot, even though the deliverables can be a lot sometimes 😄 — praying and hoping I’ll be here for long years.
I plan to upskill and enroll in your other bootcamps soon. Again, salamat coach.”
The Jesrell timeline: from bootcamp student to SEO Lead in months
Let me lay out what Jesrell went through, because the timeline is instructive for anyone considering SEO as a career:
2+ years ago: Jesrell started with our free PinoySEO YouTube training content. He quietly consumed the material, applied it in his own experiments — never once DM’d me.
Enrolled in the paid 4-Week SEO Bootcamp. After building the foundation with the free content, he leveled up with the structured paid bootcamp. That combination — free foundation + paid structured acceleration — is what changed his trajectory.
Job offer: Landed a Keyword Researcher role as a trainee.
Weeks 1-2: Keyword research trainee — learning the ropes.
Weeks 3-6: The company tested him on website audit work. He passed.
Promotion to SEO Lead. “Kalit” as he says — happened fast.
2 months later: First international trip — flown to Japan to meet the CEO/Owner alongside other Department Leads.
Today: Still with the company, happily thriving, planning to enroll in more of our bootcamps.
From free YouTube training → paid 4-Week Bootcamp → SEO Lead flying to Japan for company leadership. That is the compounding career path SEO offers when you actually apply what you learn.
Four lessons from Jesrell’s story
1. You do not need to DM the coach to succeed
Jesrell explicitly said he never messaged me 2 years ago. He just took the training seriously — free content first, then the paid bootcamp — watched every video, did the exercises, and applied it in real work. The curriculum does the heavy lifting if you actually do the work.
Message to every quiet student watching in the background: you are not invisible. You are building. Keep going.
2. Free + Paid, in that order, is the ideal path
Notice the pattern in Jesrell’s story: he did not skip straight to the paid bootcamp. He built a foundation on the free content first, then invested in the paid bootcamp when he was ready to accelerate.
The free content proves whether SEO is genuinely for you — before you spend a peso.
The paid bootcamp compresses months of trial-and-error into a structured 4-week program with live coaching, feedback, and accountability.
Do it in that order. That is what Jesrell did. That is what most of our top-performing graduates do.
3. Self-learning + structured training is the magic combination
Jesrell wrote: “combining my self-learning/experience and your course learnings.” That combination is the formula for SEO careers in the Philippines:
Self-learning alone → you get lost in random YouTube rabbit holes with no framework.
Structured training (free + paid) alone → you get theory without hands-on curiosity.
Both together → the framework tells you what matters, and your own experiments compound the learning.
Every SEO Lead I know built their career this way.
4. SEO career growth is faster than most Filipinos realize
The stereotype of the “junior SEO trainee stuck in a dead-end BPO seat” is outdated. Real progression in 2026 SEO looks like Jesrell’s: trainee → audit specialist → team lead within months, not years, when the person genuinely applies themselves.
And with the current global shortage of experienced SEO specialists (accelerated by AI SEO / GEO demand), Filipino SEOs with real skills are now getting international opportunities — Japan, US, UK, Australia, Singapore — often flown out to meet leadership teams.
Why I keep the free content free (and the paid bootcamp affordable)
Every time a student like Jesrell sends a message like this, I remember why the PinoySEO YouTube channel and free courses will always stay free — and why the paid bootcamp stays priced within reach for Filipinos. There are 10,000+ Filipinos who have gone through our training since 2010, both free and paid. Most of them I never met. Most of them never messaged me. Many of them are today’s SEO Leads, SEO Managers, and agency owners — quietly building careers for themselves and their families.
If you are one of those quiet students — send me a message someday. I’d love to hear where you are now.
Thinking about starting an SEO career?
Here is the exact path Jesrell walked — and it works for most of our graduates:
Start with the free content. Watch every video on the Pinoy SEO YouTube channel. Read every post on this blog. Cost: ₱0. Time: 2–4 weeks of evenings. This is how you know if SEO is truly for you.
Practice on your own site. Buy a cheap ₱500 domain. Build a simple WordPress site. Practice on-page SEO, technical SEO, and content there. You need something you can experiment on freely.
Enroll in the paid 4-Week Bootcamp when you’re ready to accelerate. This is where Jesrell leveled up. The 4-Week Online SEO + GEO Bootcamp compresses months of self-learning into 4 weeks of structured live coaching, real exercises, and direct feedback. Next batch details on the homepage.
Apply for jobs early. You do not need to be an expert. Apply as a trainee/junior SEO. Real client work is where the biggest learning happens.
Keep upskilling. Like Jesrell, plan to take additional bootcamps as SEO evolves — GEO / AI SEO is where the next Jesrells are being made in 2026.
To Jesrell — congrats brother
Salamat kaayo sa message. You made my day. From one Filipino to another — congrats sa maayong SEO career from scratch. Padayon lang sa kanunay ug pasalamat sa Ginoo pirmi.
To the reader: if you have your own PinoySEO free / paid Bootcamp / VA Bootcamp success story, message us at pinoyseo2022@gmail.com. We love featuring real Filipino career wins. [...]
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August 16, 2026For years, most Filipino SEOs (myself included) treated Bing as an afterthought. Google owned 90%+ of Philippine search market share, so why bother with Bing? That thinking is now dangerously outdated.
I just pulled up the Bing Webmaster Tools report for this website, PinoySEO.ph, and the numbers tell a story worth paying attention to:
4,300 impressions on Bing in the last 3 months
51 clicks from Bing search
Growing steadily from zero — with visible peaks in mid-June and late July
A new AI Performance (Beta) tab has appeared in the left sidebar, tracking how often my content is cited inside Microsoft Copilot answers
The clicks number is small. The strategic value of those impressions is enormous. Here is why Bing SEO in 2026 is no longer optional — and exactly how to start optimizing for it this week.
Why Bing suddenly matters (a lot)
Microsoft has quietly turned Bing into the plumbing of the modern AI-first internet. When you rank on Bing, you don’t just rank on Bing anymore. You also potentially appear on:
Microsoft Copilot — the AI assistant baked into Windows 11, Microsoft 365, Edge, and Skype. Copilot pulls its search grounding from Bing.
ChatGPT web search — OpenAI has a search deal with Bing. When ChatGPT users click “Search the web,” results flow through Bing’s index.
DuckDuckGo — DuckDuckGo has no crawler of its own for organic results; it uses Bing’s index.
Yahoo! — Yahoo Search has been Bing-powered since 2020.
Amazon Alexa+ — Amazon’s new AI assistant uses Bing as one of its primary search sources.
Ecosia, Qwant, Kagi, and dozens of privacy-focused search engines — many are built on Bing’s API.
Automotive voice search — many in-car voice assistants (BMW, Mercedes, Ford SYNC) route queries through Bing.
Ranking on Bing means ranking in at least seven other places where your customers are increasingly asking questions. It is one of the highest-leverage SEO moves you can make right now — and almost nobody in the Philippines is doing it.
Bing’s new AI Performance (Beta) report
Similar to Google’s Generative AI Features report, Bing has quietly rolled out its own AI Performance tab inside Bing Webmaster Tools. It tracks how often your pages appear as cited sources inside:
Microsoft Copilot answers
ChatGPT Search citations (powered by Bing)
Bing Chat / Bing AI-generated summaries
If Google’s Generative AI report is your window into how you show up on Gemini and AI Overviews, Bing’s AI Performance report is your window into Copilot, ChatGPT Search, and the broader Microsoft AI ecosystem. Right now most sites have zero data here — which means early movers have a real window to build authority before the space gets crowded.
How to set up Bing Webmaster Tools (5 minutes)
Go to bing.com/webmasters and sign in with a Microsoft account.
Click Add a site.
Choose Import from Google Search Console (fastest option — Bing will pull your verified GSC properties and inherit ownership + sitemap).
If you prefer manual: enter your site URL, then verify via HTML file upload, DNS TXT record, or meta tag.
Submit your XML sitemap (usually /sitemap.xml or /sitemap_index.xml if you use Yoast).
Enable IndexNow (see the next section — this is the game-changer).
Within 24–72 hours, Bing will start showing your crawl status, indexed pages, and initial performance data.
Enable IndexNow — the Bing/Yandex shortcut Google doesn’t have
IndexNow is a protocol jointly created by Microsoft and Yandex that lets your site instantly notify search engines whenever you publish, update, or delete a URL. Instead of waiting for the crawler to swing by (which can take days or weeks), your new blog post gets picked up in minutes.
The best part: IndexNow is native in Bing Webmaster Tools, and if you use WordPress with Yoast SEO or Rank Math, it is one toggle away.
In Bing Webmaster Tools, go to Settings → IndexNow.
Copy your IndexNow API key.
In WordPress, install the IndexNow plugin (or enable IndexNow inside your existing Yoast / Rank Math settings).
Paste in the API key. Save.
Every time you publish or update a post, IndexNow pings Bing, Yandex, DuckDuckGo, Seznam, and Naver instantly.
Google does not support IndexNow. So this is a legitimate speed advantage you get only on the AI-adjacent search engines — the exact places where being first-cited matters most.
7 Bing SEO differences you need to know
Bing’s algorithm is not just “Google Lite.” It has its own ranking quirks. Optimizing for Bing means understanding these differences:
1. Bing weights exact-match keywords more heavily
Google has moved almost entirely to semantic understanding. Bing still gives an extra boost to exact-match keywords in titles, H1s, and URLs. If you are targeting “seo training philippines,” having that exact phrase in your title tag helps more on Bing than on Google.
2. Bing prefers older, established domains
Bing’s algorithm gives more trust weight to domain age. New sites (under 6 months) often struggle to rank on Bing even when they are ranking on Google. The workaround: build a strong backlink profile from established domains early.
3. Social signals count more on Bing
Bing has openly stated they factor social signals — Facebook shares, X/Twitter mentions, LinkedIn engagement — into rankings. Google has repeatedly said they do not (or minimally). This means if you have an active social presence, that directly helps your Bing rankings.
4. Meta keywords are still (partially) used
Yes, the tag Google killed years ago. Bing uses meta keywords as a spam signal — stuffing them can hurt you, but a clean, relevant set of 5–8 keywords per page won’t hurt and may help a little.
5. Bing loves multimedia content
Videos, high-quality images, and slideshows get preferential treatment in Bing’s rankings — much more than on Google. If you have a YouTube channel or a rich media library, connect them to your website and Bing will reward you.
6. Bing rewards deep, in-depth content
Bing’s algorithm generally favors longer, more comprehensive content over short blog posts. Aim for 1,500+ word cornerstone content on your key topics.
7. Bing’s spam filters are strict on cloaking, hidden text, and keyword stuffing
Anything that looks manipulative gets flagged fast on Bing. Keep your on-page clean, avoid black-hat tactics, and Bing will actually reward you more than Google does for playing straight.
The Bing Webmaster Tools features Google doesn’t have
Bing Webmaster Tools is genuinely more feature-rich than Google Search Console in several ways. Some tools worth exploring:
Site Explorer — like a mini Ahrefs, showing all your indexed URLs with click/impression data per URL.
Keyword Research (free) — Bing gives you actual keyword volume data for free, something Google now hides behind Google Ads.
Backlinks report — free, more complete than GSC’s Links report.
SEO Reports — automated on-page SEO audits with prioritized fixes.
URL Submission API — programmatically submit up to 10,000 URLs per day for indexing.
Site Scan — a free technical SEO audit crawler built into the platform.
AI Performance (Beta) — the new report tracking Copilot and ChatGPT Search citations.
Every one of these is free. If you are only using Google Search Console, you are leaving free intelligence on the table.
7 things to do this week for better Bing rankings
Verify your site in Bing Webmaster Tools (import from GSC — 2 minutes).
Enable IndexNow via your SEO plugin — instant push to Bing, Yandex, DuckDuckGo when you publish.
Submit your sitemap — even if imported, resubmit manually to trigger a fresh crawl.
Run the Site Scan — fix any technical issues it flags (broken links, missing alt tags, thin content).
Review the AI Performance (Beta) tab — see which pages Copilot and ChatGPT Search are already citing.
Verify your business on Bing Places at bingplaces.com. For local businesses, this is the Bing equivalent of Google Business Profile — and much less crowded.
Post an update on your Facebook or LinkedIn linking to your latest content. Bing’s algorithm actually reads that as a positive ranking signal (Google mostly does not).
Real data from this site (PinoySEO.ph)
To put numbers on it: this website received 4,300 Bing impressions and 51 clicks over the last 3 months. Those are modest absolute numbers — but they represent something bigger. Each of those 4,300 impressions is a potential Copilot citation, a potential ChatGPT Search source, a potential DuckDuckGo result.
And crucially: I have spent zero hours specifically optimizing for Bing. This traffic came purely from the general SEO work we do — good content, good technical hygiene, solid backlinks. Imagine what happens once you start actively targeting Bing with the tactics above.
Bing SEO is where Google SEO was in 2005
Uncrowded. Underestimated. Full of quick-win opportunities that no longer exist on Google because Google is now saturated with sophisticated competitors.
On top of that, Bing is now the plumbing for Copilot, ChatGPT Search, and half the AI-first internet. Ranking on Bing in 2026 is the closest thing to time-traveling back to easy-mode SEO — with the added bonus that it also positions you inside the AI answer layer.
Set up Bing Webmaster Tools this week. Enable IndexNow. Publish one comprehensive post targeting a keyword you already rank for on Google. Then check back in 30 days — I promise you will see impressions grow.
Want us to run Bing + AI SEO for you?
Optimizing for Bing, Copilot, ChatGPT, Google AI Overviews, Perplexity, and Claude simultaneously is exactly what we do in our full-stack SEO + GEO retainers. It is also part of what we teach in the Pinoy SEO Bootcamp.
If you want us to handle Bing + GEO optimization for your business, check the Hire Us page. Agency owners looking for white-label Bing/GEO delivery — we do that too under our MalachiSoft Inc. agency arm. [...]
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August 14, 2026Most agencies do not want to hire, train, and manage an in-house SEO team. Recruitment takes months. Salaries eat margin. Turnover happens right when your senior specialist finally hits their stride. And SEO changes so fast that keeping a team current is a full-time job on top of running your agency.
The solution: white label SEO services. You keep the client relationship, the brand, and the margin. We deliver the SEO work under your name.
At PinoySEO — and our sister SEC-registered corporation MalachiSoft Inc. — this is one of our most requested services. We already act as the invisible SEO team behind several US, UK, Canada, Australia, and Philippines-based agencies. This post breaks down exactly what white label SEO is, why the Philippines is the smart offshore choice in 2026, and how our white label partnerships work.
What is white label SEO?
White label SEO is when an SEO agency (us) delivers work for another agency’s clients (yours) — under your brand, your logo, your project management tools, and your reporting templates. To the end client, all the work looks like it came from your agency.
You quote and invoice the client at your rate. We quote you at our (lower) partner rate. The difference is your margin.
Everything is bound by a mutual NDA. We never contact your clients. We never brand the deliverables with our name. We do not compete for your clients or reach out to them, ever.
Why agencies use white label SEO instead of hiring in-house
Scale on demand. Land a big client on Monday — start delivery on Wednesday. No 3-month hiring cycle.
No overhead. No salaries, no health benefits, no software subscriptions (Ahrefs, SEMrush, Screaming Frog, Sitebulb all included on our end).
Skill breadth without hiring 10 specialists. Technical SEO, on-page, content, GBP, link building, AI SEO / GEO, WordPress dev — one partner covers it all.
Immediate senior expertise. Your first deliverable is written by someone with 16+ years of hands-on SEO experience, not a fresh hire still learning what a canonical tag does.
Predictable pricing. Fixed monthly retainer per client account. You know your margin before you quote.
No management overhead. We manage ourselves. You get weekly updates and monthly reports on your template — no daily babysitting required.
Why source your white label SEO team from the Philippines
The Philippines has quietly become the #1 offshore destination for SEO talent in 2026, and here is why:
1. English fluency
The Philippines is the third-largest English-speaking country in the world. Our SEOs write client-facing reports, monthly summaries, and content briefs in fluent, professional English. No translator layer needed.
2. Time zone flexibility
Manila time is GMT+8. That means half our workday overlaps with Australia and Singapore, the entire US East Coast morning starts as we finish, and UK teams can hand off work at end of day for delivery by their next morning. Async handoffs work naturally.
3. Cost efficiency (real, not “race-to-the-bottom”)
A senior Filipino SEO specialist costs 40–60% less than a US or UK-based equivalent, without the drop in quality you get from cheaper markets. You keep more margin per client while still delivering senior-level work.
4. Deep SEO ecosystem
The Philippines has a mature SEO community — training programs like our own Pinoy SEO Bootcamp have certified 10,000+ SEOs. Talent is trained, tested, and available.
5. Cultural alignment
Filipino work culture emphasizes reliability, respectfulness, and going the extra mile — traits Western clients consistently comment on in reviews. Meetings start on time. Deadlines are met. Communication is polite and clear.
What we deliver as your white label SEO partner
Everything an in-house SEO team would deliver — branded for your agency:
Technical SEO audits (100+ point) — delivered in your Google Doc or PDF template.
On-page SEO — title/meta optimization, header restructuring, internal linking, image alt tags.
Content strategy + writing — topic clusters, briefs, and ghost-written blog posts your team can review and publish.
Off-page SEO / link building — outreach, guest posts, digital PR, HARO responses, unlinked-brand-mention conversion.
Local SEO + Google Business Profile — full GBP setup, weekly posts, review generation, citation building.
AI SEO / GEO — llms.txt implementation, Person/Organization/Product schema, content structured for ChatGPT + Google AI Overview citations. This is the newest and highest-leverage service in 2026.
Ranking + traffic reports — monthly reports in your branded Google Data Studio, Looker, AgencyAnalytics, or PDF template.
WordPress dev + speed optimization — because SEO fixes often need code changes.
Yelp, Bing Places, Apple Business Connect optimization — the citation network that now feeds ChatGPT and AI answers.
How our white label partnership works
Partnership call (free, 45 minutes). We talk about your agency, your typical client profile, the scope of work you need help with, and your existing systems (Slack, ClickUp, Asana, Basecamp, Notion — we adapt to yours).
NDA + Master Services Agreement. We sign a mutual NDA and a Master Services Agreement that spells out no-solicitation, non-compete, IP ownership, and confidentiality. Your clients belong to you.
Onboarding + kickoff. You add us to your project management tools under generic names (e.g., “SEO Specialist,” “Technical SEO Lead”) or under our real names — your call.
Delivery under your brand. All deliverables come in your templates, with your logo, in your file naming convention. We never sign off with our name.
Weekly + monthly reporting. Weekly progress updates via Slack or email. Monthly rankings + traffic reports in your reporting tool.
Monthly retainer billing. One consolidated invoice per month covering all active client accounts.
Engagement terms
We work on a 6-month minimum partnership contract, renewable after. Real SEO takes time to show results — and we would rather build a partnership than churn through 30-day trials. After the initial term, we continue month-to-month with 30 days notice for cancellation.
Once the partnership is signed, individual client engagements start at any time. If you land a new client on the 15th, we can start on the 16th.
Who this is for
Full-service digital agencies that offer branding, web design, and paid ads but do not have SEO in-house.
Web design shops that keep hearing “we also need SEO” from clients but do not want to hire.
PR and content marketing agencies that want to layer technical + on-page SEO into their offerings.
Boutique SEO agencies that need a scalable execution team so they can focus on strategy and sales.
Marketing consultants and freelancers who have more work than they can personally deliver.
Regional agencies expanding services without expanding headcount.
What sets us apart from other white label providers
SEC-registered Philippine corporation. Client work is invoiced under MalachiSoft Inc. — a proper legal entity with real contracts, real accountability, and international-standard invoicing.
Award-recognized team. Founder Coach Leandro Padilla received the Outstanding Digital Freelancer 2024 award (Iligan Business Awards, ICTC Category).
Trained trainers. We run one of the Philippines’ top SEO bootcamps. Our own team is trained on the exact same frameworks we deliver to clients — no gap between what we teach and what we practice.
16+ years of continuous SEO work. Not a startup pivoting into SEO. Not a general dev agency that added SEO last year. SEO is our core discipline since 2010.
GEO / AI SEO fluency. We are already delivering GEO for clients and getting them cited by ChatGPT, Perplexity, and Google AI Overviews — a service most white label providers still do not offer.
Portfolio of live clients. Browse our public portfolio at malachisoft.com — clients in the US, UK, Australia, and Philippines across auto services, healthcare, legal tech SaaS, e-commerce, coaching, and med-aesthetics.
PinoySEO.ph itself is our case study. This site ranks page 1 of Google Philippines for “seo bootcamp,” “free seo training philippines,” “seo courses philippines,” “seo training philippines,” and dozens more — competitive SEO niche terms. If we can rank a site in our own niche, we can rank yours in theirs.
Common concerns (and honest answers)
“Will you steal my clients?”
No. Ever. Our Master Services Agreement includes a hard no-solicitation clause. We do not contact your clients, ever. We do not scrape your client list. We do not add your clients to our own marketing lists. If any of your clients ever independently reach out to us, we immediately refer them back to you.
“How do you handle communication with my client?”
We do not. All client communication goes through you. If your client asks a technical question, you forward it to us, we respond in writing, and you relay it back — either verbatim or in your voice. For agencies that want faster turnaround, we can join client calls under generic titles (e.g., “SEO Specialist from our team”) without revealing the outsourcing arrangement.
“What if the client asks who is doing the work?”
Most agencies simply say “our SEO team.” That is true — we are literally your SEO team. Some agencies are more transparent and say “we work with a partner agency in the Philippines.” Either framing is fine with us. We adapt to your preferred approach.
“What are your minimums?”
We take on white label partners who commit to at least $2,000 USD in monthly retainer volume (roughly 1–2 medium-sized client accounts). Below that threshold, the onboarding overhead does not make sense for either side. As you land more clients, we scale with you.
“How fast can you start?”
After NDA + MSA are signed (usually 3–5 business days from first call), we can begin delivery on the next Monday. Individual client accounts onboard within 24 hours of you sending us the brief.
“Can you handle enterprise clients?”
Yes, on a case-by-case basis. We have delivered SEO for multi-location clinics, multinational healthcare companies, SaaS platforms, and 7-figure e-commerce brands. For genuine enterprise scope, we prefer to be introduced as a named partner rather than fully white-labeled — but that is a discussion.
Ready to partner?
If you run an agency and are ready to add SEO to your offering — or replace an underperforming white label vendor — we would like to talk.
Fill out the form on our Hire Us page or email pinoyseo2022@gmail.com with the subject “White Label Partnership.” Include a link to your agency site, the number of active client accounts you are serving, and the SEO services you want us to cover. We will respond within one business day to schedule a partnership call.
Prefer to see our client work first? Browse malachisoft.com for our live portfolio and blogs.malachisoft.com for detailed case studies. [...]
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August 12, 2026On August 10, 2026, Yelp announced a major integration with OpenAI’s ChatGPT. Yelp’s business data — including reviews, ratings, photos, hours, and location details — now flows directly into ChatGPT’s local recommendations. Users can even book a table or join a restaurant waitlist right inside their chat, powered by Yelp Reservations.
If you have a business — restaurant, salon, dental clinic, home services, hotel, gym, spa, tour operator, or any local service — this is a wake-up call. Yelp used to feel optional for Filipino businesses. It is no longer optional. Yelp is now one of the most influential data sources feeding AI answers about local businesses. If your listing is unclaimed, incomplete, or full of bad reviews, ChatGPT will either recommend your competitors or (worse) recommend you with outdated information.
Why this is bigger than “just another Yelp update”
Google Business Profile has been the king of local SEO for over a decade. That has not changed. But AI search is a parallel discovery layer that is growing fast, and each AI assistant pulls from different data partners. Here is what Yelp is now feeding:
ChatGPT — reviews, ratings, photos, business details, and now reservations/waitlistApple Maps — local business content, reviews, and star ratingsAmazon Alexa+ — voice-driven local recommendationsMicrosoft Bing — local pack listingsDuckDuckGo — local business resultsYahoo! — local searchAutomotive brands — in-car voice search
According to Foundation Marketing research, Yelp is the most cited home services discovery platform across major AI engines — a 3.4x lead over its nearest competitor. That is a massive signal. If AI engines trust Yelp more than any other source for home services (plumbers, electricians, cleaners, contractors), it means your Yelp presence directly shapes whether you appear in AI answers or vanish.
“But Yelp is a US thing, right?”
Half true. Yelp is dominant in the US and Canada, but Yelp operates in over 30 countries — including the Philippines. And here is the more important point: you do not need to be a US business for Yelp to matter to you. You need to care about Yelp if you fit any of these:
You serve international clients. Filipino BPOs, virtual assistants, SEO agencies, freelance developers, and remote service providers with US-based clients are being researched via ChatGPT. If your service shows up on Yelp, you get cited.You are in tourism. Hotels, resorts, restaurants, tour operators, dive shops in Cebu, Palawan, Boracay, Siargao, Bohol, Manila — every foreign tourist planning a trip asks ChatGPT: “best restaurants in El Nido,” “top dive shops in Coron,” “hotels near Kalanggaman Island.” Those answers pull from Yelp.You are expanding to the US market. If you plan to sell to Americans in the next 1–3 years, start building your Yelp presence now. Reviews take time to accumulate.You are a Filipino business owner living abroad. Fil-Ams running restaurants, salons, or professional services in the US absolutely need Yelp optimization.
Even if you serve only Filipino customers locally, Yelp is a directional signal. Yelp data leaks into other citation networks that AI engines use. Ignoring it is like ignoring Google Business Profile in 2015 — you can get away with it for a while, but eventually the gap becomes a chasm.
Step 1: Verify and claim your Yelp business page
Yelp automatically creates business pages based on public records, user submissions, and data partners. This means your business may already be on Yelp without you knowing it. First step: check.
Go to biz.yelp.com.Search for your business name + city.If it exists, click Claim this business. If it does not exist, click Add your business for free.Verify ownership via phone call, SMS, or email (Yelp will call the phone number on file — make sure you can answer that number).Complete the profile: hours, address, phone, website, categories, service area, price range.
The free version is enough to start. Yelp will try to upsell you to Yelp Ads and premium features — you can safely ignore those in the beginning. Focus on the free listing first.
Step 2: Optimize your Yelp listing for AI extraction
Just claiming your listing is not enough. AI models pull the fields that are filled in cleanly and skip the ones that are messy. Here is what to complete:
Business categories (pick 3)
Choose one primary category + two secondary categories that accurately describe your business. Do not pick “Restaurant” if you are specifically a Ramen Shop — pick “Ramen.” Specific categories rank better in AI answers because they match specific queries.
Business description (750 characters max)
Write a clear, keyword-rich description that answers: Who you are, what you do, who you serve, and what makes you different. Include your top 3–5 services or menu items. This description is one of the primary text sources AI models use to summarize your business.
Photos (at least 10)
Upload high-quality photos: exterior, interior, menu items or products, team, and satisfied customers (with permission). AI-powered image recognition parses these photos, and ChatGPT can now show them inline when it recommends your business.
Business hours + special hours
Keep hours accurate. Set special hours for holidays. If ChatGPT tells someone “This restaurant is open until 10 PM” and they show up at 9:45 to find you closed, that is a trust failure for both you and Yelp — and Yelp will penalize your ranking accordingly.
Menu, services list, or price list
If you are a restaurant, add your full menu. If you are a service business, list every service with pricing (or price range). AI models heavily favor listings with itemized service/menu data because it lets them answer specific questions like “Does this salon offer keratin treatments?”
Attributes and amenities
Fill in every attribute Yelp offers: WiFi, parking, wheelchair accessible, credit cards accepted, outdoor seating, family-friendly, etc. These structured attributes are exactly what AI models query when someone asks “restaurants with outdoor seating near me.”
Step 3: Actively earn (real) reviews
Yelp is stricter than Google about reviews — they filter out reviews from accounts that look suspicious (new accounts, no photo, no other activity). Do NOT buy reviews or ask friends to leave fake ones. Yelp’s algorithm will hide them, and you can get penalized or de-listed.
Instead, use these ethical review-generation tactics:
Ask happy customers in person when they express satisfaction. Do not send mass “please review us” emails — Yelp explicitly forbids review solicitation and can hide reviews it detects were solicited.Include a subtle “Find us on Yelp” link on your website, email footer, and receipts. Let customers self-motivate to leave a review.Respond to every review — good or bad — professionally. Business owner responses show Yelp (and AI models) that you are active and engaged.Never argue with negative reviewers publicly. Acknowledge, apologize where warranted, offer to make it right offline. AI models increasingly weight sentiment of your responses when summarizing a business.
Step 4: Enable messaging and Request-a-Quote
Yelp offers free messaging and (for many service categories) a Request-a-Quote feature. Enable both. When ChatGPT recommends you and the user wants to book or ask a question, they need a fast, native way to reach you. If your listing has no way to message, ChatGPT will recommend the competitor with an easier path to action.
Step 5: Track your AI citations
Just like we track Google rankings, we now need to track AI citations. Every month, ask ChatGPT the top 5 queries a customer would use to find your business. For example:
“Best ramen restaurant in Makati”“Top dental clinic in BGC”“Affordable web designer for small business in Cebu”
See if ChatGPT mentions you, your competitors, or a third-party directory. If you are missing from the answer, that is your Yelp (and GBP + citation network) roadmap. If you are cited, screenshot it — that is your proof of AI visibility.
You can also try our free ChatGPT Visibility Checker to get a report on how well ChatGPT knows your brand.
The bottom line: local SEO is now GEO + local SEO
The old local SEO playbook was: Google Business Profile + citations + reviews + local content. That is still true. But now you have to add Yelp to the top-priority list for any local or service business — because Yelp is not just a review site anymore, it is one of the primary data sources feeding the biggest AI platforms on the planet.
The businesses that verify, complete, and actively manage their Yelp listing over the next 6 months will be the ones ChatGPT recommends when a customer asks for help. The ones who ignore Yelp will vanish from AI answers — not because Google demoted them, but because AI models cannot cite what they cannot find.
Want to master AI SEO for local businesses?
This is exactly the kind of hands-on GEO training we do in the Pinoy SEO Bootcamp. In the 4-week program, you learn how to optimize Google Business Profile, Yelp, Bing Places, Apple Business Connect, and the other citation networks that feed AI models — plus how to build content on your own website that gets cited by ChatGPT, Google AI Overviews, and Perplexity.
Whether you are running your own business or building an SEO career serving clients, understanding AI citation strategy is no longer optional. It is where the money is moving.
Check the homepage for the next batch schedule, or reach out if you want 1-on-1 consulting on your specific business. [...]
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August 11, 2026Google quietly rolled out one of the most important Search Console updates of the year — the Generative AI Features report. If you have ever wondered whether your website is being cited inside Google’s AI Overviews (that summarized answer box at the top of the search results) or inside AI Mode, this report finally gives you the data.
In the video below, I walk through the report using my own Pinoy SEO data so you can see exactly what to look for, what the numbers mean, and how to use them to sharpen your SEO and GEO strategy.
What is the Generative AI Features report in Google Search Console?
The Generative AI Features report (currently in Beta) is a new performance view inside Google Search Console that tracks how often your website appears inside Google’s AI-generated search experiences. Two experiences are covered:
AI Overviews — the summarized paragraph answer that Google generates at the top of many search results, with cited source websites underneath or beside it.AI Mode — Google’s newer conversational search interface (rolling out globally in 2026) that behaves more like ChatGPT and pulls from indexed content to build answers.
Before this report existed, we had no way of knowing whether Google’s AI trusted our content enough to cite it. We could see traditional blue link rankings in Search Console, but AI Overviews were a black box. That has changed.
How to access the report
Log in to Google Search Console.Select the property you want to check.In the left sidebar, click Performance.Under Performance, click Generative AI (marked “Beta”).
If you do not see the Generative AI option yet, it may not have rolled out to your property. Google is releasing this gradually. Check back in a week or two.
What each metric means
Impressions
An impression is counted every time your website is shown as a source inside an AI Overview or AI Mode response. It does not mean someone clicked on your link — only that Google’s AI included your page as one of the sources it drew from.
Impressions are the primary signal to watch in this report because click-through rates from AI answers are typically lower than traditional SERPs (most users get their answer without clicking). Impressions tell you how visible you are inside the AI layer.
Clicks
Clicks are counted when someone taps the citation link inside an AI Overview and lands on your website. Expect lower CTR than normal SERPs. Do not panic if your impressions are 2,000 and your clicks are 40 — that is a reasonable ratio for AI-answer traffic. Focus on the impressions trend line first.
Top pages
This is the most actionable section of the report. It shows which of your pages Google’s AI is citing most often. If Google’s AI trusts a page enough to cite it, that is a very strong quality signal. Study those pages carefully:
What content structure do they use? (Headings, lists, tables, clear answers up top)How long are they?Do they cite sources or use expert quotes?Do they include specific numbers, dates, and named entities?
Once you spot the pattern in your top-cited pages, replicate that pattern across your future content.
Top queries
This shows which search queries triggered AI answers that cited your site. This is gold for content planning because it tells you which topics you own in the AI layer. Write more content in those topic clusters — Google has already validated your authority there.
What good numbers look like
There is no universal benchmark yet because this is a Beta report. But based on what I am seeing across the sites I audit, here is a rough guide for Filipino websites in the SEO or digital marketing space:
0 impressions: Your content is not being cited by Google’s AI yet. Focus on building topical authority — publish comprehensive, well-structured content on a narrow set of topics.1 to 100 monthly impressions: Google’s AI is starting to notice you. Keep publishing consistently and structure your content for AI extraction (see below).100 to 1,000 monthly impressions: Solid presence. You have earned baseline trust. Analyze your top pages and double down.1,000+ monthly impressions: Strong AI visibility. You are in the winning minority of sites. Protect and expand this position.
For context, pinoyseo.ph has been averaging 30 to 55 daily impressions in AI features over the last 3 months, trending upward. Most Filipino SEO sites are at zero right now, so any positive number puts you ahead.
Why this data matters more than traditional rankings
Google Search is undergoing its biggest transformation since PageRank. AI Overviews now appear on a significant percentage of informational queries. When they do, users often get their answer without ever clicking a blue link.
This is why many sites are reporting traffic drops in 2026 — the classic “position 1 in Google” no longer guarantees the click if Google’s AI answers the question above the fold. But sites that are cited inside those AI answers still get:
Brand visibility — your name and page title appear inside the AI answer, building recognition even without a click.Trust transfer — Google is telling users, “This is where I got my information.” That is powerful third-party validation.Higher-intent traffic when clicks do happen — users who click through from an AI citation are usually looking for deeper information, which means better engagement.
In short: being cited by Google’s AI is the new “ranking #1.”
How to increase your AI visibility (GEO practices)
Generative Engine Optimization (GEO) is the discipline of optimizing content specifically for citation by AI models. Here are the practices that are proving effective:
Answer the question in the first paragraph. AI models prefer content that gives a direct answer up top, then supports it below. Do not bury the lede.Use clear semantic HTML. Proper H1, H2, H3 hierarchy. Lists for enumerable items. Tables for comparisons. AI models parse structured content more reliably.Include specific data, dates, and named entities. AI models trust content with concrete facts more than vague prose. Names, numbers, dates, and locations act as trust anchors.Add a strong author byline with credentials. E-E-A-T (Experience, Expertise, Authoritativeness, Trust) matters even more in the AI era. Show who wrote it and why they are qualified.Publish an llms.txt file. This new standard (which Yoast SEO now auto-generates) tells AI crawlers which of your pages are the canonical sources for each topic.Add Person, Organization, and Course/Product schema. Structured data helps AI models understand who you are, what you offer, and how your entities relate to each other.Build topical depth, not just breadth. Publish multiple interconnected posts around a single topic cluster rather than one post per topic. AI models weight sites with clear topical authority higher.Keep content fresh. Update older posts with current dates, new data, and revised recommendations. Freshness signals matter to AI ranking.
What to do this week
Here is a simple action list you can complete in about an hour:
Log in to Google Search Console and open the Generative AI report.Screenshot the Impressions trend for the last 3 months.Check the “Top Pages” tab and note your top 5 AI-cited pages.Check the “Top Queries” tab and note your top 5 AI-triggering queries.Identify 2 or 3 patterns in your top-cited pages (structure, length, entity density).Plan 2 new posts that follow the same pattern in the topic areas where you are already earning AI citations.
Do this monthly and you will build a compounding advantage in Google’s AI answers.
Want to master AI SEO and GEO?
AI search is not a passing trend — it is the new default. If you want to future-proof your SEO career or your business, you need to understand both traditional SEO and GEO. That is exactly what we teach in the Pinoy SEO Bootcamp.
Our next batch is starting soon. It is a 4-week online training taught in Tagalog with English support, covering everything from Google Business Profile to ChatGPT visibility to Generative AI Overviews. Check the pinoyseo.ph homepage for upcoming batch schedules and pricing.
Have questions about the Generative AI report or your own data? Drop them in the comments on the YouTube video above and I will answer them personally. [...]
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Recent SEO Job Vacancies
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