Who We Are

Green Park is an award-winning global agency with offices in London, Jakarta, Singapore, New York and Sao Paulo.

We specialize in digital content that connects with your audience. We bring data-driven insight and expertise in ‘always on’ SEO content to inform exceptional creative execution that can be measured, forecasted and drives results.

Green Park’s continued success is dependent on the strength and depth of our valued long-term client relationships.

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients’ business, needs, challenges and competitors.

Here at Green Park, Creatives is at the core of what we do, as performance-driven leaders in the industry.

What the Job covers

• Develop and execute SEO strategy across technical SEO, content (on-page), backlink strategy
• Develop materials, templates processes and methodologies to deliver ‘world class’ SEO
• Manage freelancers and juniors to deliver SEO tasks such as keyword research
• Deliver the unique GPC methodology in support of creating multi-market content at scale
• Support internal team to create and optimize assets that align with the SEO strategy
• Build capability, processes and dashboards to monitor and report on SEO metrics and performance
• Manage, create and summarize monthly SEO reports

Responsibilities

• Accountability of SEO initiatives, deliverables, timelines and performance optimization
• Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
• Track performance and website issues on a regular basis using Analytics and other SEO Tools
• Improve eCommerce KPI and growth hacking for traffic and ROI
• Conduct Conversion rate Optimisation, Heatmap and A/B Testing with data analysis
• Provide UI/UX recommendations to improve website performance
• Build Information Architecture to support the Taxonomy
• Build SEO project plan roadmaps, quotations and implementation plans
• YouTube optimisation including content platforms such as Quora, Wikipedia, etc.
• Be updated with the latest eCommerce platform and share optimisation strategies
• Monitor and align goals with key SEO KPIs and customer engagement KPIs
• Diligence in conducting keyword research and competitor analysis
• Support account managers and communicate the impact of search marketing to clients
• Support new business with proposals and market research
• Formulate SEO data-driven content strategies for GPC clients;
• Communicate SEO insights and expertise to clients;
• Build out decks to support strategic search optimization consulting;
• Manage, create and summarize monthly SEO reports;
• Support all SEO activity;
• Manage internal linking and outreach tasks to further boost the site performance
• Manage and validate SEO Specialists and freelancer outputs to meet highest standards;
• Maintain a close watch over the new Google guidelines and updates
• Review articles created for SEO quality assurance;
• Recommend relevant content optimizations for best impact;
• Supporting Head of Search and Managing Director APAC on new business requirements and larger projects;
• When required, manage time and quality of freelancers and junior members of staff
• Liaise with project management team to improve processes and resource management.
• Involving in keyword selection and audience targeting
• Logging of SEO timesheets regularly
• Integrate SEO and PPC strategies for budget efficiencies and to boost performance

Who we’re looking for

• 2+ years of experience as SEO Manager or similar role
• Analytical and data-driven thinking
• Have passion on SEO & any new things related to Google & organic traffic channel
• Experience with SEO reporting
• Excellent communication skills
• A degree in IT, Statistics, Math or related field