Caliber Calls
JOB DETAILS:
- Engagement: Full-Time
- Location: Remote (Philippines)
- Hours: US Eastern Time, 9AM-6PM ET (only apply if you can work an overnight shift long-term)
- Compensation: Competitive, based on experience
ABOUT CALIBER CALLS:
We’re a profitable performance marketing company competing in high-volume paid acquisition verticals – insurance, utilities, and more – generating quality inbound consumer calls at scale. Our websites help Americans in financial hardship find real help: rent and utility assistance, LIHEAP, food, and healthcare programs. People come to us when the electric bill is past due or rent is short. They register, they call, and our team helps them find assistance and lower their costs. If you love the start-up feel with the stability of a financially-fit company, we want to hear from you.
THE ROLE:
We need to grow our SEO and AEO presence and establish our brands as an authority. The people we serve, and the AI assistants they ask, need to see us as a trustworthy source. That’s your job: ensure our resource directories are fresh and organized, keep the sites technically clean and indexed, and get us cited by AI search engines. This is hands-on work.
1. Content and directory operations. This is curation and editing more than writing from scratch.
– Find and add resources: churches, agencies, food banks, nonprofits, state/county offices, etc.
– Keep everything current and accurate. Program rules, income limits, etc. change constantly.
– Organize information so it’s easy to use, especially on mobile.
– Write/edit intros, eligibility summaries, FAQs – and build pages around actual user stories.
2. Site health and technical SEO.
– Own Google Search Console: indexing, coverage, crawl errors, redirects, canonicals, sitemaps.
– Keep the sites wired properly: clean architecture, internal linking, no orphaned pages, etc.
– Monitor page speed, Core Web Vitals, and mobile rendering.
– Check landing pages/funnels for the media team – you’ll catch problems and notice issues.
3. AI search visibility/AEO.
– Build our answer-engine strategy across ChatGPT, Google AI Overviews, Claude, Gemini, etc.
– Optimize content structure for AI: direct answers up front, strong FAQ, schema markup, etc.
– Track where we’re being cited, and close the gaps.
– Build trust layer: About and author pages, editorial standards, sourcing practices.
4. Insight sharing. You’ll have a window into customer needs; share it with our other teams.
– Study customer intent: search queries, on-site search, caller language, and the questions behind the keywords – then keep our media and call center teams current on what you find.
– Watch how the journey connects (search → ad → landing page → form → phone call) and flag friction, messaging gaps, or ideas worth testing.
WHAT SUCCESS LOOKS LIKE:
- 90 days: Technical/site-structure audit done; Search Console issues fixed; directory refresh underway; AI-visibility baseline established.
- 6 months: Directories expanded, reorganized; notable indexing/organic growth; AI citations on priority topics; testimonial pages live; query research shaping media and call center strategies.
- 12 months: Organic is a substantial, growing channel. Sites are a source people and AI trust.
MUST HAVE:
- 3+ years in SEO and content, with hands-on Search Console ownership.
- Clear, plain written English. You can make dense program information understandable. AI can draft it, but you need editorial judgment to catch what’s confusing, wrong, or not good enough.
- Familiar with schema markup, site architecture, crawling tools like Screaming Frog, Ahrefs, Semrush
- Obsessed with detail and accuracy. You verify.
- Self-directed, and communicates well with a remote team.
NICE TO HAVE:
- AI search / answer-engine optimization experience.
- Strong original writing and/or editorial skills.
- Background in US benefits, nonprofit services, insurance, energy, or healthcare content.
- Directory or local resource curation at scale; local SEO and citation building.
- Basic HTML/CSS, GA4, GTM.
HOW TO APPLY:
- To apply, please send your resume via LinkedIn and complete the short questionnaire using the Google Form link provided below. Applications will only be considered once both items have been received:
- An indexing or Search Console problem you diagnosed and fixed.
- What you’ve done – or been reading about – to get content cited in AI search.
- Pick one page on NationalBenefitAlliance.com and tell us the first thing you’d change, and why
To apply for this job please visit forms.gle.