Technical SEO Lead

About Us:

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.

Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu’s garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia’s home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia’s largest and most successful social media brands.

Due to some exciting changes, we are seeking a tech savvy freelance remote SEO Lead to work with our internal team and propose innovative SEO strategies to drive Showpo’s performance forward in this area.

What will you be doing?

• Backlink analysis
• Competitor SEO research
• On-site Optimisation – title tags, meta descriptions, headers, page and product descriptions
• Keyword optimisation
• SEO copywriting guidance and product naming conventions
• Technical SEO review and auditing
• Crawlability & Indexation – effective management using meta robots tags, robots.txt , canonical tags, XML and HTML sitemaps, GSC implementation, log file analysis
• Site architecture and navigation to create optimal flow of link authority, including effective management of faceted navigation and pagination
• Redirection best practices
• SEO-related Core Web Vitals
• Site Structured Data
• Regular clean-up of dead links / PDPs
• Site migrations – pre-migration planning and benchmarking, URL redirect mapping and post-launch testing and monitoring to maintain SEO value and performance

You will have a strong background in technical SEO with proven backlink strategy success and project work. If you have experience with Magento/Shopify that’s great!

In return you will work with a global fashion ecommerce brand and have an incredible opportunity to work with an amazing team and have huge impact!

At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.