SEO Specialist

Position Title: SEO Specialist

Reports To: Partner, Partner Advisor

Primary Relationships: Partner Team

Date: October 2024

Schedule: 9:00 PM – 6:00 AM PHT

Summary:

We are looking for an experienced and analytical SEO Specialist specializing in on-page optimization to join our dynamic digital marketing team. In this role, you will spearhead on-page SEO strategies, optimize content for search engines, and improve user experience on our website.

Responsibilities

• Develop and implement strategies to improve keyword rankings, organic traffic, and overall website performance
• Optimize website content including meta tags, headers, internal linking, keyword placement, and multimedia elements in line with SEO best practices
• Conduct detailed on-page audits to enhance page speed, schema markup, URL structure, and technical performance
• Perform in-depth keyword research to identify content opportunities and strategy gaps
• Collaborate with content teams to naturally and effectively integrate keywords
• Analyze competitor websites to identify areas for improvement and track emerging SEO trends, implementing strategies to maintain a competitive edge
• Use tools like Google Analytics, Google Search Console, and other SEO platforms to track metrics, analyze trends, and generate actionable reports
• Partner with content creators, web developers, and UX/UI teams to ensure website updates and new pages align with SEO best practices and business goals
• Stay informed of the latest SEO trends, algorithm changes, and industry best practices, refining strategies as needed

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 4 to 6 years of hands-on SEO experience with a focus on on-page optimization
• Experience in an agency or in-house marketing team preferred
• Proficient in HTML, CSS, and JavaScript for SEO purposes
• Familiarity with CMS platforms (e.g., WordPress) and SEO tools like SEMrush, Ahrefs, Screaming Frog, Moz, and Google Analytics
• Strong ability to analyze complex data sets and translate them into actionable insights
• Advanced Excel skills
• Excellent written and verbal communication skills, capable of presenting findings and recommendations clearly to stakeholders at all levels
• High level of accuracy and thoroughness, particularly in optimizing content and monitoring SEO performance metrics
• Experience with technical SEO, including structured data, schema markup, and page speed optimization
• Proven track record of increasing organic traffic and improving keyword rankings
• Certifications in Google Analytics, SEO, or other relevant platforms