SEO Specialist (On-Page, Off-Page, AI & Automation)

About St Trinity:

St Trinity Property Group is one of Sydney’s leading property advisory groups, renowned for our collaborative spirit and innovative solutions. With a strong focus on delivering exceptional customer experiences, we help clients navigate the ever-changing property landscape across Australia.

At the heart of our company culture is the belief that collaboration fuels success. When you join us, you’ll have the opportunity to work alongside a passionate team on exciting projects, contributing to our shared vision of excellence.

Job Overview:

We are looking for an enthusiastic and results-driven SEO Specialist to help optimize both On-Page and Off-Page SEO. You will leverage AI tools, programmatic SEO, and SEO automation to scale and improve SEO processes efficiently. The role requires a deep understanding of search engine optimization, technical SEO, and content strategy. You will work closely with cross-functional teams to ensure our websites rank high in search results and drive measurable traffic growth.

Key Responsibilities:

• On-Page SEO:
• Conduct in-depth keyword research to identify opportunities and target high-value search terms.
• Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
• Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
• Implement structured data (Schema Markup) to enhance visibility in search results.
• Off-Page SEO:
• Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.
• Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
• Stay current with SEO best practices and Google’s algorithm changes to maintain a penalty-free backlink profile.
• Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.
• AI in SEO:
• Leverage AI-powered tools (e.g., Jasper, GPT, SurferSEO) to assist in content creation, keyword research, and competitive analysis.
• Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.
• Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.
• Programmatic SEO:
• Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
• Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
• Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.
• SEO Automation:
• Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.
• Use SEO automation tools (e.g., Screaming Frog, Zapier, Google Data Studio) to streamline reporting and data collection.
• Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.
• Analytics & Reporting:
• Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.
• Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
• Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.

Requirements

Skills & Qualifications:

• Proven experience in On-Page and Off-Page SEO, including keyword research, content optimization, and link building.
• Expertise with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console).
• Solid understanding of AI-driven SEO tools (e.g., SurferSEO, Frase, GPT-3/4).
• Experience with Programmatic SEO (e.g., automated content generation, bulk page optimization).
• Proficiency in SEO automation tools and techniques (e.g., Zapier, Google Data Studio, rank tracking).
• Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
• Experience working with CMS platforms (e.g., WordPress).
• Familiarity with web development basics (HTML, CSS) and basic understanding of technical SEO (e.g., sitemaps, robots.txt, canonical tags).

Preferred Qualifications:

• SEO Certifications (e.g., Google Analytics, SEMrush Academy, Moz).
• Experience with international SEO and multilingual websites.
• Familiarity with WordPress SEO strategies.

Benefits

Why Join St Trinity?

• Opportunity to work with cutting-edge tools and technologies in the SEO space, including AI and programmatic SEO.
• A dynamic, creative, and collaborative work environment where your ideas are valued.
• Room for growth and professional development within a rapidly expanding agency.

What’s Life Like at St Trinity?

At St Trinity Property Group, we foster a dynamic and inclusive workplace where innovation and growth are encouraged. Here’s what you can expect: