SEO and SEM Specialist

Drake Business Services Asia is a leading Managed Services with offices across APAC, helping our clients to focus on what they do best. 

We are looking for a highly motivated SEO/SEM specialist to support our global marketing and digital team. As a member of the team, you will be responsible for managing the SEO/SEM strategy and facilitating all tactical execution.

Type: Part-time (2-3 days per week)

Setup: Hybrid

Why Join Our Team?

We value our team members and are committed to fostering your career aspirations. We offer:

• Opportunities to work within leading international brands
• Flexible working arrangements to accommodate your lifestyle.
• Strong career growth opportunities
• Employee recognition and reward program

Responsibilities:

SEO Strategy & Execution:

• Conduct comprehensive keyword research and develop effective SEO strategies to drive organic growth.
• Optimize website content, landing pages, and blog posts to improve search rankings.
• Implement and manage link-building activities and on-page/off-page SEO practices.

SEM Campaign Management:

• Develop, execute, and optimize paid search campaigns across various platforms, focusing on Google and Facebook ads.
• Conduct A/B testing on ads, analyze and interpret campaign metrics, and optimize for performance.
• Track, report, and analyze campaign performance and KPIs to provide insights and identify opportunities.

Website & Content Optimization:

• Collaborate with content creators to optimize on-page content based on keyword and SEO strategies.
• Ensure SEO best practices are applied across new and existing web content.

Analytics & Reporting:

• Use tools like Google Analytics, Google Search Console, and other SEO tools to monitor, report, and analyze traffic and user behavior data.
• Provide monthly performance reports, including actionable insights and recommendations for improvement. 

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• 3+ years of experience in SEM and SEO.
• Knowledge of up-to-date SEO and SEM principles and best practices.
• Experience planning and implementing a successful SEO strategy.
• In-depth knowledge of SEM (Google Ads and Facebook Ads), Google Analytics, and SEO tools like SEMrush and/or Ahrefs.
• Experience with A/B testing and other testing metrics.
• Experience with HTML and CSS, and content management systems (CMS), specifically WordPress.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies and development of SEO reporting.
• Strong written and verbal communication skills.

If you’re ready to drive impactful SEO/SEM strategies and work in a dynamic, collaborative environment, we want to hear from you!

About the Company

Drake Business Services Asia (DBSA) is the official provider of Swiss Post Solutions’ (SPS) services and technology in Asia Pacific Countries including Australia, Philippines, Japan, Korea, Singapore, and Taiwan. DBSA is a joint venture with Drake International which has been in business for 60 years and brings a wealth of expertise in all aspects of human resource management as well as extensive local presence and expertise in the Asia Pacific Market. Drake and SPS create a unique combination that has proven to deliver differentiated value to clients in Asia Pacific.

DBSA’s value proposition is to achieve service improvements and sustainable cost reductions through better use of resources and replacement of manual processes with leading edge technology solutions. Swiss Post Solutions (SPS) is a global leader in the provision of document and business process outsourcing services to public and private sector organizations. With around 7,000 people working across Europe, North America, the Middle East and Asia and with access to an extensive partner network, we can offer access to a logistics network that spans the globe.

As a group, SPS has global reach currently providing physical and digital solutions across 16 countries. SPS is the 3rd largest provider of mailroom services in the world and currently manages more than 250 onsite mailrooms, handles 3.2million customer calls, 23million personalized calls and more than 1billion personalized mailings for clients worldwide.

SPS monitors developments in the digital world, at the same time facilitating the coexistence of physical and electronic information carriers. Its aim is to simplify communication between companies and their customers. With its “Swiss Post” brand, SPS represents innovation, dynamism and flexibility.