SEO Specialist

SEO Specialist
Location: SANTA ROSA CITY, LAGUNA
Job Type: Full-Time

Job Summary:

We are looking for a highly motivated SEO Specialist to join our marketing team. The ideal candidate will be responsible for optimizing our website, improving search rankings, and driving organic traffic. You will work closely with content creators, web developers, and marketing teams to implement SEO strategies and enhance our online presence.

Key Responsibilities:

• Develop and execute SEO strategies to improve search engine rankings and drive organic traffic.
• Conduct keyword research, competitive analysis, and backlink audits to optimize content.
• Perform on-page optimization, including meta tags, headers, internal linking, and schema markup.
• Optimize website structure, technical SEO, and site speed to enhance user experience.
• Track and report key SEO metrics, including rankings, organic traffic, and conversion rates.
• Stay updated on search engine algorithms, trends, and best practices.
• Collaborate with content and social media teams to align SEO efforts with marketing campaigns.
• Implement link-building strategies to improve domain authority and search visibility.
• Work with web developers to fix SEO-related issues and improve website performance.

Required Skills & Qualifications:

• Proven experience as an SEO Specialist or in a similar role.
• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
• Experience with on-page, off-page, and technical SEO.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Preferred Qualifications:

• Experience with WordPress, Shopify, or other CMS platforms.
• Knowledge of local SEO and Google My Business optimization.
• Understanding of content marketing and its role in SEO.
• Certifications in SEO, Google Analytics, or related fields are a plus.