SEO Expert – Shopify & Content Strategy

SEO & Content Marketing Specialist
(Freelancer or Employee, Part-Time with Option for Full-Time)

About the Company:
Natureich is an internationally operating e-commerce company based in Munich, Germany. We specialize in educational wooden toys and operate multiple online brands through platforms such as Amazon and Shopify. To strengthen our organic visibility and long-term brand presence outside of Amazon, we are seeking a skilled and driven SEO & Content Marketing Specialist.

Position Overview:
We are looking for a part-time SEO & Content Marketing Specialist to drive our organic growth through Google Search. This role is ideal for someone who is passionate about high-quality SEO strategy, on-page optimization, keyword research, and content creation. The role offers the potential to grow into a full-time position based on performance.

Mission for the Role:
Your mission is to improve the organic Google search ranking of Natureich’s Shopify stores and blog content. You will develop and implement SEO strategies, write or optimize blog articles, improve meta descriptions, identify keyword opportunities, and ensure our website performs in alignment with SEO best practices.

Outcome-Oriented Goals:
• Increase organic traffic from Google by 30% within the first 6 months.
• Improve the average ranking position of 20 targeted keywords to be within the top 3 on Google within 6 months.
• Publish or optimize 4 high-quality blog articles per month.
• Ensure all Shopify product and category pages have optimized titles, meta descriptions, and keywords by the end of month 3.
• Achieve a domain authority improvement of at least 5 points within 12 months.
• Identify and implement at least 3 technical SEO improvements (site speed, mobile usability, structured data) within the first quarter.

Role-Specific Responsibilities:
• Conduct keyword research using tools like Ahrefs, SEMrush, Ubersuggest, or Google Keyword Planner.
• Optimize product pages, category pages, and blog articles for relevant keywords.
• Write compelling meta titles and meta descriptions for SEO visibility and click-through rate improvement.
• Create content calendars and publish SEO-optimized blog articles with clear structure and keyword alignment.
• Perform on-page SEO audits and implement technical improvements in coordination with developers or web managers.
• Track keyword rankings and organic traffic performance; deliver monthly performance reports.
• Recommend backlink strategies and outreach plans if relevant.
• Work closely with the CEO to align SEO strategy with business priorities.

Core Competencies:
• SEO Expertise: Solid understanding of Google’s ranking factors, algorithm updates, and on-page optimization techniques.
• Content Creation: Ability to write, edit, and optimize clear, engaging, and keyword-targeted content.
• Analytical Thinking: Skilled at interpreting SEO data and applying insights to improve performance.
• Keyword Strategy: Strong ability to identify valuable keyword opportunities and prioritize them.
• Technical Awareness: General understanding of website structure, site speed, indexing, and crawling.
• Proactivity: Self-motivated, reliable, and capable of delivering consistent results without supervision.

Company Culture Competencies:
• Integrity and Honesty: Making ethical decisions and communicating transparently.
• Reliability and High Performance: Always striving for excellence and hitting deadlines.
• Continuous Optimization: Proactively seeking improvements in content, ranking, and traffic.
• Strategic Thinking: Developing long-term strategies for sustainable growth.
• Strong Work Ethic: Taking ownership and driving results from start to finish.

Position Details:
• Remote position.
• Potential to grow into a full-time role based on performance and business needs.
• Ongoing training and access to SEO tools can be provided.

Application Test:
Please select one product or blog article from www.shop.natureich.de and submit a:
• 1-page SEO audit including proposed improvements to title, meta description, headings, and keyword usage
• Suggested target keywords (with search volume)
• Draft or improvement suggestion for a blog article that could help boost organic traffic

How to Apply:
Send your resume, a short cover letter, and your application test to Mario Moosbauer at jobs@natureich.de
We look forward to your application.

Keywords: SEO Specialist, Google SEO, Shopify SEO, On-Page Optimization, Keyword Research, SEO Content Writer, Content Marketing, Blog Optimization, Organic Growth, Technical SEO, Meta Descriptions, Search Engine Optimization.