Sr Local SEO Specialist

Salary: $1350/month

Position Overview
We’re looking for a Senior Local SEO Specialist with 5+ years of hands-on experience in local search optimization for U.S.-based businesses. This person must be fluent in all aspects of local SEO, from GBP optimization to content strategy, technical audits, and reporting. You’ll play a critical role in improving local visibility, traffic, and leads for our contractor clients — and you’ll do it using modern tools, proven playbooks, and your own expertise.

This role is ideal for a detail-oriented, performance-driven SEO who thrives on ranking service-area businesses and understands the levers that truly impact map pack and organic results.

Key Responsibilities
GBP (Google Business Profile) Management & Optimization
Weekly posts, image uploads, service edits, Q&A engagement, and citation work
Troubleshooting suspensions, verifications, and duplicate listings
On-Page Local SEO
Optimize title tags, meta descriptions, schema markup, internal linking, and location/service pages
Conduct page-level audits and implement updates directly or via content/design teams
SEO Strategy & Execution
Develop tailored local SEO strategies aligned with client goals and market dynamics
Contribute to location page expansion, topical authority via blogging, and keyword targeting
Reporting & Client Communication
Analyze rankings, traffic, and engagement using tools like Search Atlas, GSC, GA4
Provide clear, actionable monthly insights and collaborate with Account Managers on reporting
Process & SOP Development
Help refine our internal local SEO SOPs, automations, and workflows (ClickUp, GDrive, GHL)

Minimum Qualifications
5+ years of local SEO experience, ideally with home service businesses (roofing, remodeling, HVAC, etc.)
Deep understanding of Google’s local ranking factors, map pack strategies, and SERP trends
Experience managing and optimizing GBP listings at scale
Familiarity with SEO tools like BrightLocal, Whitespark, Search Atlas, GSC, and GA4
Comfortable working with website platforms (Duda preferred, WordPress acceptable)
Strong written communication and ability to translate data into insights for internal teams and clients
Highly organized and capable of managing multiple projects with minimal oversight

Bonus Points
Experience with AI-assisted SEO content creation (e.g., using tools like OTTO or Surfer)
Knowledge of citation building and local link acquisition strategies
Comfort working inside ClickUp and GoHighLevel (GHL)
Background in SEO for franchise or multi-location businesses

What We Offer
Competitive pay based on experience and output
Flexible hours and fully remote work
Clear processes and a high-performance culture
A portfolio of contractor clients who are invested in growth
Collaboration with a friendly and driven team who gets local SEO

To Apply
Please send the following to [insert application link/email here]:

A short intro outlining your local SEO experience
2–3 recent case studies or campaign wins (with anonymized data if needed)