
SEO Backer
- Responsibilities:
- Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
- Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
- Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
- Optimizes copy and landing pages for search engine marketing.
- Performs ongoing keyword discovery, expansion, and optimization.
- Researches and implements search engine optimization recommendations.
- Researches and analyzes competitor advertising links.
- Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
- Works with the Social Media team to drive SEO in content creation and content programming.
- Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Conducts keyword Research.
- Installs Google Analytics and Search Console on your website.
- Evaluates the content quality and removes low-quality pages.
- Identifies and fixes major crawler errors.
- Measures website uptime and page speed.
- Implements on-site SEO for webpages.
- Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking.
- Implements local SEO and optimizes the Google My Business Page.
- Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis.
- Requirements:
- One to three years of experience in successfully developing and executing SEO campaigns.
- Understands search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
- Knowledge of keyword research and data mining.
- Able to complete a competitive analysis and create reports.
- Can efficiently communicate with other marketing professionals to align goals.
- Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
- Familiarity with WordPress or other content management systems.
- Understands web structures and able to write HTML, JavaScript snippets is a plus.
To apply for this job please visit cyberbackercareers.com.