Digital Marketing Specialist

Salary: $1,000/month

Digital Marketing Specialist

Ready Movers Australia is seeking is a highly skilled, creative, and results-driven digital marketing specialist to join our Team!

This is an all-rounder role with a strong focus on social media management, SEO, Meta Ads for service-based businesses, website updates, and content creation.

Main Responsibilities:
• Social Media Content Creation and Management
• SEO Content Creation and Management
• Meta Ads for a service based business

Role Overview
You will manage our multi-location online presence, create and execute growth strategies, monitor campaign performance, and help generate leads. You will work directly with the General Manager to plan, implement, and optimise our digital marketing efforts.
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1. Social Media Management (via Birdeye platform)
We operate:
• 6 Facebook pages (Brisbane, Townsville, Cairns, Darwin, Adelaide, Perth)
• 6 Instagram accounts
• 6 X/Twitter accounts
• 6 Google Business Profiles
• 1 LinkedIn page
• 1 YouTube channel
• 1 TikTok account
Your tasks will include:
• Creating daily content (1–2 posts per page) — videos, static images, captions
• Posting a mix of professional, informative, fun, and review-based content
• Running like campaigns and targeted growth strategies for each location
• Developing tailored Meta growth strategies to increase engagement, page likes, and brand visibility in each service area
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2. Meta Ads for Service-Based Business
• Creating, managing, and optimising Meta Ads campaigns specifically for service-based lead generation
• Targeting by location, audience interests, and behaviours to match each depot’s customer profile
• Developing ad creatives, copy, and offers suited for moving services
• Implementing retargeting strategies to re-engage past website visitors and leads
• Monitoring daily performance metrics, including cost per lead (CPL), click-through rates (CTR), and conversion rates
• Producing weekly and monthly performance reports with clear recommendations for improvement
• Tracking Return on Ad Spend (ROAS) and adjusting campaigns for maximum profitability
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3. Website Management (WordPress + Elementor)
• Updating existing pages and layouts with fresh content, videos, and images
• Duplicating pages for new location-based services
• Building new service pages and blog posts with SEO best practices
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4. Email Marketing
• Designing and updating HTML email templates
• Creating corporate outreach campaigns
• Writing and sending seasonal promotions and marketing emails
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5. Video Creation
• Producing short-form videos for social media
• Creating AI-assisted content for quick turnarounds
• Making training videos, how-to guides, and explainer videos
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SEO Requirements (Must-Have Skills)
We require proven experience in SEO, including:
• On-page optimisation (meta tags, headings, schema, internal linking)
• Off-page optimisation (backlink outreach, citation building)
• Google Local Pack & Maps optimisation
• Keyword research and competitor analysis
• Blog writing with SEO structure and formatting
• Technical SEO knowledge for WordPress (site speed, mobile optimisation, indexing)
• Local citations and NAP consistency building
• Tracking and reporting results via Google Analytics, Search Console, and other SEO tools
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You Are Someone Who:
• Has 3+ years of digital marketing & SEO experience
• Has a proven track record running Meta Ads for service-based businesses
• Can analyse data and provide clear, actionable recommendations
• Is highly organised and can manage multiple brands/accounts at once
• Has strong English communication skills (written & verbal)
• Can create engaging, on-brand designs and videos
• Understands lead generation funnels and localised growth strategies
• Has experience with Birdeye or similar multi-platform posting tools (preferred)
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Role Details
• Remote – Philippines based
• Full-time position
• Must be available to work Australian business hours (AEST)
• Competitive pay based on experience
• Long-term, stable role in a growing company
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How to Apply
Send your resume, portfolio of work, video introduction of yourself explaining tools and equipment you have to succeed in the role and a short cover letter detailing your Meta Ads and SEO experience to:
shaun@readymovers.com.au
Join Ready Movers Australia and become part of a team that is moving our brand forward — one post, one click, one lead at a time.