Shopify Operations Specialist

About Us

We’re building the next iHerb for pets: a trusted, tech-forward destination for pet wellness with a seamless Shopify-powered experience and an emerging online veterinary pharmacy. We also have a sister veterinary clinic in Hong Kong and are committed to delivering O2O (online-to-offline) experiences that bridge digital shopping and real-world pet care.

The Role

As our Shopify Operations Specialist, you’ll own everything on and around Shopify that moves the needle: storefront, themes, apps, data, analytics, CX automations, lifecycle marketing, and O2O with our HK sister clinic. This role is focused on Shopify and everything directly tied to it that drives our vision and growth (themes, apps, data, analytics, CX automations, lifecycle/O2O) including stepping in to resolve Shopify-related customer support tickets when needed.

What You’ll Do (Shopify-first)

1) Storefront & Themes

Own Liquid/theme development, Online Store 2.0 sections, performance optimization, accessibility, and CRO/UX.

2) Apps & Integrations

Evaluate, implement, and maintain Shopify apps (subscriptions, reviews, search, bundling, loyalty). Manage custom/private apps and webhooks.

3) Checkout & Payments audit

Configure checkout extensibility, payment gateways, subscriptions, taxes, and fraud tools; ensure a smooth, compliant flow.

4) Catalog & Merchandising

Structure product data, variants, metafields, and collections; build rules for bundles, replenishment, and pharmacy SKUs.

5) Pharmacy Workflow

Define Rx validation prompts, compliance flows, and integrations required for an online pet pharmacy.

6) Lifecycle on Shopify Stack

Set up Klaviyo (or similar) flows, templates, and segments; run email newsletters/EDMs anchored to Shopify events.

7) Messaging

Configure WhatsApp broadcasts and segmentation tied to Shopify customer and order data.

8) Tech-related CS

Triage and resolve Shopify-related store/app issues, order glitches, and basic integrations; improve help content and macros.

9) Drive O2O via Shopify

Design and ship online-to-offline experiences with our HK sister clinic, including:

• Appointment booking handoffs from Shopify to clinic systems

• In-clinic/locker pickup and “buy online, pick up in clinic”

• Membership/loyalty that rewards both clinic visits and online purchases

• Prescription refills and reminders linking clinic care to online fulfillment

• Geo-targeted promos, in-clinic QR flows that deep-link to Shopify, and cross-border offers (HK ↔ PH)

• Measurement: attribute clinic conversions back to Shopify campaigns and flows

9) Data & Experimentation

Implement GA4/Shopify events, dashboards, and A/B tests; translate insights into prioritized changes.

What You’ll Bring

• Deep Shopify expertise: 3–6+ years building and operating Shopify/Shopify Plus (Liquid, JSON templates, metafields, theme app extensions).

• Front-end capability: Proficient in HTML/CSS/JS to implement features and performance fixes.

• Customer-first mindset: You obsess over UX, speed, and post-purchase experience.

• Proactive & detail-oriented: You anticipate issues, propose pragmatic solutions, and ship fast.

• Lifecycle & messaging tools: Hands-on with Klaviyo (or similar) and WhatsApp Business/API.

• Basic CS competency: Comfortable handling Shopify-related support and tooling.

• Nice to have: E-pharma/regulated commerce experience; headless Shopify basics; SEO; GA4; Tag Manager; experience building O2O flows or integrating with clinic/appointment systems.

Ways of Working

• Fully remote, with periodic 1–2 week in‑person sprints when the core team is around or as needed.

• Travel to Hong Kong when needed.

• Startup hours when mission-critical—balanced by flexibility and trust.

Why Join Us

Founding scope – Be part of the ground floor. Shape our Shopify platform, processes, and standards from day one.

Mission with impact – Drive better pet wellness across the region through smart tech and outstanding customer experience.

Room to grow – Help us grow our HK Shopify channel and expand and iterate into the UK market.