Technical Content and SEO Specialist

THE NO-NONSENSE SUMMARY: This position is ideal for a skilled individual who thrives in developing clear, technically accurate content while translating complex concepts into compelling marketing materials. Reporting to the Marketing Manager, you’ll excel in this role if you’re detail-oriented, possess strong technical knowledge, and have a talent for crafting content that supports both sales and marketing objectives. If you’re passionate about research, communication, and technical writing, keep reading to ensure you don’t miss any key details. Be sure to read to the end of the description to ensure you don’t miss an important detail.

ROLE’S MISSION

The mission of this role is to create clear, compelling, and technically accurate content that effectively communicates product features, benefits, and applications. You will be responsible for researching complex technical topics, developing engaging marketing materials, and collaborating with engineering and sales teams to ensure content aligns with customer needs and market trends. You will also be responsible for content optimization and execution, so that materials are well-structured, search-friendly, complete, and published on time. Your work will play a key role in supporting both technical decision-making and sales efforts through high-quality, accessible content.

DESIRED OUTCOMES

• Create clear, compelling technical marketing content, including application pages, blogs, product catalogs, and category presentations, that effectively communicate product features, benefits, and applications to engage target audiences and support technical decision-making
• Execute SEO best practices and track content performance, using analytics to identify opportunities to improve visibility, structure, and engagement.
• Support marketing activities, including layout, formatting, visual generation, publishing, and other general ad hoc tasks.

CANDIDATE COMPETENCIES | Candidate should have:

• Excellent written communication skills and ability to break down complex technical concepts into clear, concise, and structured content that resonates with the target audience
• Ability to understand complex technical concepts
• Working knowledge of SEO best practices and content optimization, including keyword usage, content structure, and basic performance tracking
• Graphic design skills and proficiency with editing softwares (Photoshop, InDesign, Canva) and graphing tools
• Strong attention to detail, with the ability to manage multiple tasks and collaborate effectively across teams.

THE ROLE

Yes, you read that right – we’re looking for a SUPERSTAR. If the title sounds unconventional, it’s because CAPLINQ (now part of Krayden, Inc.) is too. We need someone with a complementary set of skills – someone who can dive deep into technical topics, truly understand them, and transform that knowledge into clear, engaging content.

CAPLINQ (now part of Krayden, Inc.) is a small, fast-growing company, and we’re looking for talented, team-playing individuals to join our team. We’re a different kind of company looking to find special people, so we also write our job vacancies in a way to attract similar like-minded people. We’ve been successful in Europe for 15 years, the USA for 2 years, and have only recently expanded our operations to the Philippines and Malaysia.

In the description below, we try to give you an idea of exactly the kind of people we are looking for by listing the desired outcomes of the position and the desired competencies of the ideal candidate. If you find yourself nodding along with this description and see yourself as a perfect fit for this position, then I encourage you to read on. If on the other hand, you’re already exhausted reading this, I recommend you take a nap and check out another job post.

So, what will you be doing?

You will work closely with our Marketing, Sales, and Engineering teams to turn technical information into clear, structured marketing content. This includes researching topics, developing materials, and refining content to ensure it is accurate, easy to understand, and aligned with customer needs. You will also support content optimization and day-to-day marketing execution, helping ensure materials are properly structured, complete, and ready for publication.

1. Technical Content Development (50% of your time)

Create and refine technical marketing content to effectively communicate product features, benefits, and applications.

Examples of activities:

• Research complex technical topics and translate them into clear, concise, and engaging content
• Create application pages, blogs, product catalogs, and category presentations
• Update product information in product pages, category slides, catalogs, and product selector guides to ensure accuracy and alignment with current offerings
• Collaborate with engineering and sales teams to incorporate customer feedback, project insights, and technical evaluations into content creation

2. SEO & Analytics (30% of your time)

Support content visibility and performance by applying SEO best practices and monitoring key metrics.

Examples of activities:

• Apply on-page SEO best practices, including keyword usage, metadata, headings, and internal linking
• Optimize existing content to improve structure, clarity, and search performance
• Track content performance using analytics tools and identify areas for improvement
• Support keyword research and content optimization efforts based on performance insights

3. Marketing Execution & Ad Hoc Support (20% of your time)

Support day-to-day marketing execution to ensure materials are complete and delivered on time.

Examples of activities:

• Support the preparation and finalization of content for publishing, including formatting, layout, and basic visual support.
• Assist in publishing content across platforms
• Keep marketing assets (images, product data sheets, and documents) organized, up-to-date, and ready to use for content and publishing.
• Support general marketing activities and ad hoc tasks as needed to ensure smooth execution.

DESIRED SKILLS AND EXPERIENCE

What mindset do you require?

Skills can be learned. Mindsets, though they can be learned too, are more often a part of who you are. We value the mindset at least if not more than either experience or hard skills.

1. Curiosity – We want a person who is curious and rarely satisfied with the first answer. If you find something that doesn’t agree with what you already think, then we want someone who wants to know why.
2. Attention to Detail – We want a person who is organized, manages their time well, and has good observation skills. Hint! Don’t forget to read the last paragraph 😉
3. Continuous Improvement – People and processes can always get better. We’re looking for someone who questions every process to see if there’s room for improvement.
4. Courage – Bosses make mistakes, and colleagues aren’t always fair. That’s life. We’re looking for someone who may be afraid to confront these issues but does it anyway.

What skills do you NOT need?

Before we list the skills you do need, it is important that you know what skills or experience we do NOT require:

• Product knowledge: You do not need to know anything about any of the products CAPLINQ (now part of Krayden, Inc.) sells, nor any of the services we provide. All will be taught on the job.
• Lots of work experience: We welcome entry-level candidates who demonstrate the right mindset and willingness to learn. However, candidates with prior experience in SEO and content analytics will be strongly preferred. Salary will be commensurate with skills and experience.

What skills do you require?

Very few hard skills are required. Candidates will be required to:

• Be creative but organized.
• Be a positive team player. A positive attitude and energy feed the team, and we can always use more.
• Pay attention to detail. The very last paragraph of this job vacancy has very important information. Be sure you read it twice before applying.

Skills not required, but that get bonus points (any of them count):

The job does not require these skills, but they are welcome extras, be sure to mention them.

• Advanced WordPress and HTML/CSS skills to manage and update content
• Experience working with technical or industrial products
• Ability to use AI tools.

How to Apply

If you are interested in this opportunity, please email with the following:

• A link to your LinkedIn profile and a CV/Resume.
• A one-page personal cover letter (optional)