SEO / PPC Marketing Specialist

Company: Glolics

Location/Address: 19th Floor Cebu IT Tower 2, Cebu Business Park, Bohol Ave, Cebu City 6000

Position: SEO / PPC Marketing Specialist

Job Summary:

• The SEO/PPC Marketing Specialist will be responsible for developing and executing advanced PPC campaigns across various platforms to drive targeted traffic, conversions, and ROI.

• The ideal candidate will have at least 2 years of experience in PPC advertising, with demonstrated success in driving targeted traffic and conversions.

• They should have in-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms, as well as proficiency in keyword research, ad copywriting, and A/B testing.

• The PPC Marketing specialist will work closely with other teams to optimize landing pages and user experiences.

Job Description:

• Develop and execute advanced PPC campaigns across various platforms (Google Ads, Bing Ads, Social media) to drive targeted traffic, conversions, and ROI.

• Lead strategic planning and budget allocation, identifying opportunities for campaign expansion and optimization.

• Conduct thorough keyword research, ad copywriting, and A/B testing to improve ad performance and click-through rates.

• Analyze campaign data to make data-driven decisions, adjusting bids, budgets, and targeting to achieve KPIs.

• Implement advanced targeting techniques such as retargeting, geotargeting, and demographic targeting to reach the right audience segments.

• Stay current with industry trends and platform updates, adapting strategies to maximize ad placements and visibility.

• Collaborate with design and content teams to create engaging and effective ad creatives that align with campaign goals.

• Utilize analytics tools to generate regular performance reports, presenting insights and recommendations to stakeholders.

• Optimize landing pages and user experiences to enhance ad-to-landing-page relevance and conversion rates.

Qualifications:

• At least 2 years of experience in PPC advertising, with demonstrated success in driving targeted traffic and conversions.

• In-depth knowledge of Google Ads, Bing Ads and social media advertising platforms.

• Proficiency in keyword research, ad copy writing, and A/B testing.

• Ability to analyze campaign data and make data-driven decisions to achieve KPIs.

• Experience with advanced targeting techniques such as retargeting, geotargeting, and demographic targeting.

• Strong communication and collaboration skills, with the ability to work effectively in a team environment.

• Experience with analytic tools such as Google Analytic and Data Studio.

• Familiarity with landing page optimization and user experience best practices.