SEO Strategist

WHO WE ARE

Spark Marketing Agency is a fast growing digital marketing firm dedicated to scaling home service contractors across the US. We utilize data driven advertising, local SEO, and in house media production to build predictable revenue engines for our clients. Our commitment to operational excellence and real ROI over vanity metrics has allowed us to deliver measurable growth and keep our clients winning month after month. We are focused on turning ad spend into signed contracts while building a team of highly accountable, top tier professionals.

THE ROLE

You are the lead SEO strategist overseeing organic search performance across the entire agency, with a heavy emphasis on Local SEO and Google Business Profiles (GBP). You sit above our content writers and junior SEO teams and own rankings, traffic, and organic lead generation across 150+ contractor accounts.

WHAT YOU’LL DO

• Oversee all client SEO campaigns (on-page, off-page, technical, and local). Catch ranking drops before clients do. You own the outcome when a site loses visibility and know how to recover it.
• Set the agency standards for site architecture, local schema markup, keyword mapping, citation building, and GBP optimization.
• Train and coach junior SEOs and content creators. Review their optimization work weekly. Tell them what to change and why. Make them better every month.
• Run Spark’s own SEO strategy to acquire new clients. This account directly funds the agency and gets your best work.
• Read Google Search Console and GA4 reports to diagnose what is actually broken technically or content-wise, not just what automated third-party audit tools say.
• Understand lead quality, not just traffic volume. You know the difference between ranking for a high-intent “plumber near me” keyword that books jobs and a national informational blog post that only inflates vanity traffic.

WHAT WE’RE LOOKING FOR

• Deep, proven mastery in Local SEO (Google Business Profile optimization, local service area pages, map pack rankings, and local link building). This is the absolute priority for this role.
• 3+ years managing SEO on the agency side, not client side.
• Real, proven experience driving organic leads for home services or contractor client accounts (plumbing, roofing, HVAC, remodeling, etc.). This is not negotiable. Ecommerce, info products, and SaaS experience do not transfer here.
• Track record of managing multiple client accounts simultaneously without letting smaller ones suffer.
• Deep comfort with technical SEO, Google Search Console, GA4, Ahrefs/Semrush, and WordPress architectures.
• Ability to audit site structures, identify indexing issues, and diagnose algorithmic penalties quickly.
• Prior experience training, reviewing, or managing other SEO specialists or writers.
• Clear, direct communication in writing and on calls. No scripts needed.
• Reliable internet and a computer that can handle a full workday.
• Commitment to working 9 a.m. PST to 6 p.m. PST (this is overnight in the Philippines and parts of Asia).

NICE TO HAVE

• Solid working knowledge of Google Ads and how paid and organic search integrate.
• Experience with GoHighLevel CRM and website builders.
• Prior work with programmatic SEO or advanced local landing page automation at scale.

WE ARE NOT LOOKING FOR

• Someone who only knows how to run automated SEO audit tools and blindly exports PDF reports for clients.
• Someone who relies on spammy, outdated link-building tactics (PBNs, exact match anchor text stuffing) that put our clients’ domains at risk.
• Someone who needs daily check ins or constant hand holding.
• Someone who blames Google core updates or algorithm shifts and throws their hands up when rankings drop.

We want someone who owns the organic number.

LOGISTICS

Full time independent contractor role, remote. You must be able to work from 9 a.m. PST to 6 p.m. PST reliably. Compensation is based on experience and demonstrated contractor account management at scale.