Hi.
I am Pinoy SEO.
Award-Winning Filipino Freelance SEO specialist and consultant with Free and Paid SEO Training Courses in the Philippines.
I work with clients anywhere in the world but most of my clients are in Australia, UK, US, and Canada. My niche is diverse from e-commerce clothing stores, to surveying equipment, plumbers, dentists, and drone specialists.
Tools I Use:
I have been an SEO freelancer and consultant since 2010 helping more than 250 websites get ranked.
About Me
I am a graduate of a 4-year Bachelor of Science in Information Technology course at one of the major universities in the Philippines.
I used to be a technical support representative in one of the call centers in Cebu. In 2010, I tried my hands on an online job and landed in the field of search engine optimization. I got fascinated and tried my best to learn the most out of it. Since then, I never looked back and pursued this career.
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Years of SEO Experience
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Websites Ranked
Over the years, I have not only unlocked the secrets behind SEO success but also developed strategies that consistently delivered results. My websites outperformed competitors, and demand grew for insights, leading to the inception of bespoke, cutting-edge SEO training courses in the Philippines.
Advantages of Pinoy SEO Training in the Philippines:
Hands-on Learning: I believe in the power of practical, hands-on learning. My courses are built around real-world case studies and live projects, ensuring participants can apply their new knowledge directly.
Up-to-Date Techniques: The digital world evolves daily, and so do my courses. I stay on the pulse of every search engine algorithm update and SEO trend, refining my courses to ensure you’re always ahead of the game.
Personalized Assistance: Recognizing that each individual and business has unique needs, I offer personalized mentorship alongside my courses. I’m here to guide you, answer your questions, and provide tailored advice to ensure your SEO strategy is a success.
Networking Opportunities: Joining any of my SEO training courses means becoming part of a community. You’ll have the opportunity to network with other like-minded individuals, share insights, and collaborate on potential projects.
PinoySEO SEO Process
SEO is a broad topic that touches anything that affects the performance of a website inside a search engine.
The following is the general SEO process cycle I do for wesbites.
1st
Website Audit
This is the part where I get to know your website and its current state. I determine the issues and suggest recommendations on how to solve them.
2nd
Keyword Research
This is the part where I determine the right target keywords for your website and forecast how many visitors we can have if we are able to rank top in the search engines for them.
3rd
Competitive Analysis
This is the part where I check who are your competitors and what they are doing in terms of SEO and where we can get leverage and compete with them.
4th
Onpage SEO
This is the part where I do SEO on your website. This touches metadata, content, images, video, optimization.
5th
Offpage SEO
This is the part where I strengthen your website authority through backlinks and mentions from important and related websites.
6th
Reporting and Data Analysis
This is the part where we can all make sense of what we are doing and analyze progress based on real quantitative data generated by tools like Google Analytics, Google Search Console, SEMRush, among others.
After analyzing and we see there are more things we can do, we can go back to step 1 and do the cycle again to keep improving the rankings.
Featured Free SEO Courses
What People Say About My Trainings
Ayos kaayo videos nimo boss. More uploads, more power!
eKo
Informative kaayo sir! Thank you sir!
Sa uban ani naa nani bayad, premium course nani..
Rodmark
Salamat kaayu sir ani imong free tutorial. Godbless you more Sir...
Inday
Thank you sa free course boss
Niza Meliston
Salamat sir. unta dili ka mag sawa mag upload ug mga tutorials unsaon pag work aning SEO. dako kaayung tabang ❤️
Crislao
sulit na tutorial boss. simple and direct to the point.
JCD Gaming
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PinoySEO.ph Courses Stats
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Free and Paid Courses Available
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Enrolled Students
(as of April 2025)
All paid bootcamps of PinoySEO are now found at www.sova.ph
SEO News and Blog
Read the latest SEO news and events here.
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May 21, 2025We’ve got exciting news for aspiring Virtual Assistants in Cagayan de Oro (CDO) — The School of Virtual Assistance (SOVA) is officially bringing its face-to-face VA and SEO training courses to the heart of Northern Mindanao!After making waves in Cebu, SOVA.ph, the pioneering training hub for aspiring Virtual Assistants in the Philippines, is now opening in-person training sessions for CDO-based learners who want to kickstart or elevate their careers in the virtual world. No, this isn’t a traditional campus setup — SOVA’s classes are hosted face-to-face in professional, accessible training venues, perfect for intimate and focused learning.From Cebu to CDO: Growing the VA Community Across the PhilippinesFounded in Cebu, SOVA was born from the mission to empower Filipinos with the skills, mindset, and confidence needed to thrive in the global freelancing and virtual assistance space. And now, we’re thrilled to extend this mission to Cagayan de Oro — a city full of potential, talent, and drive.With the success of our Cebu face-to-face sessions, it’s time to expand the opportunity. We believe that talent is everywhere, and now more than ever, people from CDO and nearby areas deserve the same high-quality, hands-on VA training that’s helped hundreds of students succeed online.Meet Your Coaches in our 2 Specialized Training Tracks in CDO: SOVA is proud to offer two in-person training courses in Cagayan de Oro, each personally led by our founders and the heart of SOVA, the husband-and-wife powerhouse, Coach Leandro and Coach Katherine Padilla.💻 Coach Leandro Padilla is the founder of PinoySEO.ph and the lead instructor for SEO and WordPress training. His expertise in technical SEO, on-page optimization, and practical WordPress mastery has helped hundreds of students land high-paying remote jobs and freelance gigs.📝 Coach Katherine Padilla, the main mentor for General Virtual Assistant (GVA) CEBU training. With her warm, detailed, and structured approach, she equips students with the essential tools every VA needs — from admin tasks to communication and productivity tools.Together, this couple is not just running training programs — they’re building futures, empowering families, and helping Filipinos transform their careers one student at a time.Why Choose Face-to-Face Training in Cagayan de Oro?While online courses are convenient, nothing beats the clarity, accountability, and motivation of in-person learning. Here’s what makes SOVA’s face-to-face classes stand out:✅ Interactive learning with live demonstrations✅ Real-time support and mentorship from industry experts✅ Peer community for group learning and encouragement✅ Access to local job leads, freelance tips, and updated tools✅ Certificate of Completion and portfolio guidanceThese training sessions are held in professional, accessible venues, not in a traditional campus setting. This ensures flexibility and intimacy, without the distractions of a large classroom setup.Join Our First-Ever CDO Batch!This is your chance to be part of SOVA’s first-ever face-to-face training session in Cagayan de Oro! Limited slots are available, and with high demand, we encourage you to secure your seat early. Make sure to follow SOVA.ph on Facebook for official updates and registration links.Be Part of the Growing SOVA CommunityWhether you’re from Cebu, Iligan, Cagayan de Oro, or anywhere in the Philippines — SOVA is here to support your virtual career journey.Join our growing family of empowered Filipino VAs trained by trusted coaches. It’s not just a training course — it’s a transformation.Start your journey with SOVA’s face-to-face VA or SEO training in CDO — and take the first step toward an exciting virtual career. [...] Read more...
March 18, 2025Redesigning a website while maintaining good SEO requires careful planning. Here’s a checklist to ensure a smooth transition without losing search rankings:1. Pre-Redesign Planning✅ Crawl & Backup – Use Screaming Frog or Sitebulb to crawl the existing site and back up all files, databases, and images.✅ Analyze Current SEO – Identify high-ranking pages, backlinks, and traffic sources using Google Search Console and Ahrefs.✅ Set SEO Goals – Define the purpose of the redesign (e.g., better UX, faster load times, rebranding) while keeping SEO in mind.2. Website Structure & URLs✅ Maintain URL Structure – If URLs change, create 301 redirects to preserve SEO value.✅ Optimize Navigation & Internal Links – Ensure a logical structure with clear internal linking.✅ Check Canonical Tags – Prevent duplicate content issues with proper canonicalization.3. On-Page SEO & Content✅ Preserve High-Value Content – Retain or improve existing content that ranks well.✅ Update Meta Titles & Descriptions – Optimize for keywords while ensuring uniqueness.✅ Optimize Headings (H1-H6) – Use proper hierarchy for readability and SEO.✅ Check Image Optimization – Compress images and add descriptive alt text.4. Technical SEO✅ Ensure Mobile-Friendliness – Test with Google’s Mobile-Friendly Test.✅ Improve Page Speed – Use Google PageSpeed Insights to optimize load times.✅ Fix Broken Links – Scan with Ahrefs, Screaming Frog, or Google Search Console.✅ Implement Structured Data – Use schema markup to enhance search visibility.✅ Check Robots.txt & XML Sitemap – Update and submit to Google Search Console.5. Migration & Launch✅ Set Up 301 Redirects – Ensure all old URLs redirect correctly to new URLs.✅ Test on a Staging Site – Fix bugs before going live.✅ Verify Google Analytics & Search Console – Ensure proper tracking is in place.✅ Check for Crawl Errors – Monitor Google Search Console for issues post-launch.6. Post-Launch Monitoring✅ Track Rankings & Traffic – Compare pre- and post-launch data.✅ Monitor Backlinks – Ensure no lost or broken backlinks.✅ Fix Any SEO Issues – Address issues found in Google Search Console. [...] Read more...
February 25, 2025Here’s a detailed list of free SEO and writing tools to help with keyword research, content optimization, technical SEO, and high-quality writing.🔍 Free SEO ToolsKeyword ResearchGoogle Keyword Planner – Finds relevant keywords with search volume and competition data. Ubersuggest – Provides keyword ideas, search volume, and SEO difficulty. AnswerThePublic – Generates common user search queries for content ideas. Keyword Sheeter – Extracts thousands of Google autocomplete suggestions. Keyword Surfer – Displays search volume and CPC data in Google search results.On-Page SEO & Content OptimizationGoogle Search Console – Tracks site performance, indexing, and search queries. Rank Math (Free) – WordPress plugin for meta tags, sitemaps, and SEO optimization. Yoast SEO (Free) – Helps optimize meta titles, descriptions, and content readability. PageSpeed Insights – Analyzes website speed and provides improvement suggestions. Hemingway Editor – Improves readability by identifying complex sentences.Technical SEO & Site AuditScreaming Frog SEO Spider (Free for 500 URLs) – Crawls websites to find broken links and SEO issues. Google Mobile-Friendly Test – Checks if a website is mobile-friendly. Google Schema Markup Testing Tool – Validates structured data for rich snippets. SEO Analyzer – Scans websites for SEO issues and optimization opportunities. GTmetrix – Analyzes page load speed and performance scores.Backlink AnalysisAhrefs Backlink Checker (Free) – Checks top backlinks and domain authority. Moz Link Explorer (Free) – Analyzes backlinks, domain authority, and linking domains. SEO Spyglass (Free) – Desktop tool for backlink data and competitor analysis. OpenLinkProfiler – Provides free backlink analysis, including new and lost links. Small SEO Tools Backlink Checker – Simple tool to check backlinks of any site.Rank Tracking & SERP AnalysisSERP Robot (Free 10 Queries Daily) – Tracks keyword rankings in Google. WhatsMySerp (WMS) – Free SERP checker and keyword tracker. Google SERP Snippet Optimizer – Previews meta titles and descriptions in search results. SEO Minion (Chrome Extension) – Analyzes on-page SEO, checks broken links, and SERP analysis. SERP Checker by Mangools (Limited Free Searches) – Tracks keyword positions in SERPs.Local SEOGoogle Business Profile (GBP) – Manages local business listings in Google Search and Maps. Whitespark’s Local Citation Finder – Finds local citation opportunities. BrightLocal’s Citation Tracker – Tracks local business listings. PlePer Local SEO Tools – Various free tools for Google My Business optimization. GMB Everywhere (Chrome Extension) – Helps optimize Google My Business profiles.Other Useful SEO ToolsGoogle Trends – Shows keyword search trends over time. SimilarWeb (Free) – Provides traffic analysis and competitor insights. SEOquake (Chrome Extension) – Displays SEO metrics like backlinks and keyword density. Woorank (Free Analysis) – Audits websites for SEO issues. Google Analytics – Tracks website traffic, user behavior, and conversion rates.📝 Free Writing ToolsGrammar & ReadabilityGrammarly (Free Version) – Checks grammar, spelling, and sentence structure. Hemingway Editor – Highlights complex sentences and readability issues. QuillBot (Free) – Paraphrasing tool for rewriting and improving content. ProWritingAid (Free Version) – Checks grammar, readability, and writing style. Slick Write – Identifies grammar, passive voice, and wordiness issues.Plagiarism CheckersDuplichecker – Free plagiarism checker for content. Plagscan (Free Version) – Limited free plagiarism detection for online content. Small SEO Tools Plagiarism Checker – Checks duplicate content online.Content Generation & AI WritingCopy.ai (Free Plan) – AI-powered writing assistant for marketing and SEO content. Rytr (Free Plan) – AI writing tool for blog posts, ads, and social media. Writesonic (Free Version) – AI-generated content for blogs, ads, and websites. ChatGPT (Free Version) – AI chatbot that can help generate ideas and drafts.Idea & Headline GeneratorsPortent’s Content Idea Generator – Generates blog title ideas based on keywords. TweakYourBiz Title Generator – Generates hundreds of blog title suggestions. CoSchedule Headline Analyzer – Scores and improves blog post titles for SEO.Need Help Choosing the Right Tools?Are you looking for tools for a specific purpose (e.g., SEO audits, content writing, or keyword research)? Let me know, and I can suggest the best ones for your needs! 😊 [...] Read more...
February 13, 2025Some of our client websites are now appearing in ChatGPT search results, which is a significant milestone.This is exactly the kind of traffic we want to target—our websites being featured in ChatGPT’s responses means that AI considers them credible and valuable resources. This can drive organic traffic from users who rely on AI tools for information instead of traditional search engines.For example, one of our SEO clients has already started receiving traffic from ChatGPT and even from Perplexity.ai in the past 30 days. While the numbers may still be small, this trend indicates the growing influence of AI-driven search. See belowAs SEO professionals, we should not only focus on optimizing for Google but also adapt our strategies for AI search engines. This includes creating high-quality, authoritative content, structuring data properly, and ensuring our websites are AI-friendly. By doing so, we can stay ahead of the competition and capture traffic from emerging search technologies. [...] Read more...
February 8, 2025I’ve recently noticed that some reviews have disappeared from the Google Business Profiles (GBPs) of our SEO clients within the last 24 hours. This issue isn’t isolated, as I’ve observed it affecting multiple properties across different accounts.After checking various SEO forums and communities, it seems that many other professionals are reporting the same problem, indicating that this could be a widespread issue.While it’s still too early to determine the exact cause—whether it’s a system glitch, an algorithm update, or part of Google’s routine review filtering process—we are closely monitoring the situation to identify any patterns or updates.Have you experienced something similar on your end? I’d appreciate any insights you might have. [...] Read more...
February 3, 2025If your website’s HTTP version does not automatically redirect to HTTPS, it can cause serious SEO and security issues.1. SEO IssuesDuplicate Pages – Search engines might index both HTTP and HTTPS versions, leading to duplicate content problems. Ranking Impact – Google considers HTTPS a ranking factor, meaning sites with proper HTTPS implementation may rank higher. Crawl Budget Wastage – If both versions exist, search engines may waste resources crawling duplicate pages instead of focusing on important content.2. Security RisksUser Trust Issues – Modern browsers label HTTP sites as “Not Secure”, which can reduce visitor confidence. Data Vulnerability – Without HTTPS, sensitive user data (like passwords and payment details) can be intercepted by hackers.How to Check If Your HTTP URL Redirects to HTTPSTo verify if your HTTP version is properly redirecting to HTTPS, use this free online tool:🔗 HTTP Status Code CheckerIf both HTTP and HTTPS versions return a 200 status code, it means both versions are accessible to search engines, which can create duplicate content issues.Example of Improper RedirectionWe recently worked on an SEO client’s website where the HTTP version was not properly redirected to HTTPS. See the screenshot below.Example of Proper HTTP to HTTPS RedirectionFor reference, here’s a screenshot of the correct HTTP to HTTPS redirect setup for PinoySEO.ph—showing a 301 redirect in place.A 301 redirect ensures that all traffic from HTTP is permanently redirected to HTTPS, preventing duplicate content issues and improving security.WordPress Plugins for HTTP to HTTPS RedirectionIf your website is built on WordPress, you can use one of these plugins to automatically redirect HTTP to HTTPS:1️⃣ Really Simple SSL – https://wordpress.org/plugins/really-simple-ssl/2️⃣ WP Force SSL – https://wordpress.org/plugins/wp-force-ssl/3️⃣ Easy HTTPS Redirection – https://wordpress.org/plugins/https-redirection/These plugins handle HTTPS redirection without requiring manual server or .htaccess modifications.Why HTTP to HTTPS Redirection MattersFixing the HTTP to HTTPS redirect is a crucial part of technical SEO. Ideally, this should already be handled at the web design stage to prevent SEO and security issues in the future. [...] Read more...
Recent SEO Job Vacancies
Find the latest search engine optimization job vacancies in the Philippines below. Feel free to check each and apply.
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Marketing Project Manager
LTV ApproachPhilippines (Remote) -
Local SEO Specialist
Vogel Marketing GroupRemote -
SEO & Web Design Specialist
Private AdvertiserRemote -
SEO Specialist & Content Strategist
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Virtual Assistant – SEO & Social Media Marketing
My Excel Dental CareRemote