PAID TRAINING ADS
Upcoming SEO / WordPress bootcamps
PAID TRAINING ADS
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Redesigning a website while maintaining good SEO requires careful planning. Here’s a checklist to ensure a smooth transition without losing search rankings:
1. Pre-Redesign Planning
✅ Crawl & Backup – Use Screaming Frog or Sitebulb to crawl the existing site and back up all files, databases, and images.
✅ Analyze Current SEO – Identify high-ranking pages, backlinks, and traffic sources using Google Search Console and Ahrefs.
✅ Set SEO Goals – Define the purpose of the redesign (e.g., better UX, faster load times, rebranding) while keeping SEO in mind.
2. Website Structure & URLs
✅ Maintain URL Structure – If URLs change, create 301 redirects to preserve SEO value.
✅ Optimize Navigation & Internal Links – Ensure a logical structure with clear internal linking.
✅ Check Canonical Tags – Prevent duplicate content issues with proper canonicalization.
3. On-Page SEO & Content
✅ Preserve High-Value Content – Retain or improve existing content that ranks well.
✅ Update Meta Titles & Descriptions – Optimize for keywords while ensuring uniqueness.
✅ Optimize Headings (H1-H6) – Use proper hierarchy for readability and SEO.
✅ Check Image Optimization – Compress images and add descriptive alt text.
4. Technical SEO
✅ Ensure Mobile-Friendliness – Test with Google’s Mobile-Friendly Test.
✅ Improve Page Speed – Use Google PageSpeed Insights to optimize load times.
✅ Fix Broken Links – Scan with Ahrefs, Screaming Frog, or Google Search Console.
✅ Implement Structured Data – Use schema markup to enhance search visibility.
✅ Check Robots.txt & XML Sitemap – Update and submit to Google Search Console.
5. Migration & Launch
✅ Set Up 301 Redirects – Ensure all old URLs redirect correctly to new URLs.
✅ Test on a Staging Site – Fix bugs before going live.
✅ Verify Google Analytics & Search Console – Ensure proper tracking is in place.
✅ Check for Crawl Errors – Monitor Google Search Console for issues post-launch.
6. Post-Launch Monitoring
✅ Track Rankings & Traffic – Compare pre- and post-launch data.
✅ Monitor Backlinks – Ensure no lost or broken backlinks.
✅ Fix Any SEO Issues – Address issues found in Google Search Console.