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Redesigning a website while maintaining good SEO requires careful planning. Here’s a checklist to ensure a smooth transition without losing search rankings:
1. Pre-Redesign Planning
✅ Crawl & Backup – Use Screaming Frog or Sitebulb to crawl the existing site and back up all files, databases, and images.
✅ Analyze Current SEO – Identify high-ranking pages, backlinks, and traffic sources using Google Search Console and Ahrefs.
✅ Set SEO Goals – Define the purpose of the redesign (e.g., better UX, faster load times, rebranding) while keeping SEO in mind.
2. Website Structure & URLs
✅ Maintain URL Structure – If URLs change, create 301 redirects to preserve SEO value.
✅ Optimize Navigation & Internal Links – Ensure a logical structure with clear internal linking.
✅ Check Canonical Tags – Prevent duplicate content issues with proper canonicalization.
3. On-Page SEO & Content
✅ Preserve High-Value Content – Retain or improve existing content that ranks well.
✅ Update Meta Titles & Descriptions – Optimize for keywords while ensuring uniqueness.
✅ Optimize Headings (H1-H6) – Use proper hierarchy for readability and SEO.
✅ Check Image Optimization – Compress images and add descriptive alt text.
4. Technical SEO
✅ Ensure Mobile-Friendliness – Test with Google’s Mobile-Friendly Test.
✅ Improve Page Speed – Use Google PageSpeed Insights to optimize load times.
✅ Fix Broken Links – Scan with Ahrefs, Screaming Frog, or Google Search Console.
✅ Implement Structured Data – Use schema markup to enhance search visibility.
✅ Check Robots.txt & XML Sitemap – Update and submit to Google Search Console.
5. Migration & Launch
✅ Set Up 301 Redirects – Ensure all old URLs redirect correctly to new URLs.
✅ Test on a Staging Site – Fix bugs before going live.
✅ Verify Google Analytics & Search Console – Ensure proper tracking is in place.
✅ Check for Crawl Errors – Monitor Google Search Console for issues post-launch.
6. Post-Launch Monitoring
✅ Track Rankings & Traffic – Compare pre- and post-launch data.
✅ Monitor Backlinks – Ensure no lost or broken backlinks.
✅ Fix Any SEO Issues – Address issues found in Google Search Console.
Coach Leandro is an award-winning SEO specialist in the Philippines with over 15 years of professional experience as an SEO consultant. He has successfully managed clients from the US, Australia, UK, and Canada, delivering data-driven strategies that generate measurable results in search engine visibility and business growth.
In 2024, he was recognized as the “Outstanding Digital Freelancer of the Year” by the City Government of Iligan for his significant contributions to the freelancing and digital marketing industry.
He is the Founder and Owner of SOVA.ph, PinoySEO.ph, and MalachiSoft.com, where he continues to lead projects, mentor aspiring professionals, and provide SEO training programs tailored to the global market.
As a trusted SEO consultant and business owner in the Philippines, Coach Leandro is dedicated to helping businesses and individuals achieve long-term online success.
Beyond his professional achievements, Coach Leandro is also a passionate drone pilot, enjoying aerial photography and creative storytelling through drone videography.