E-commerce Digital Marketing Specialist – Onsite

Responsibilities

• Strategic Campaign Development: Design and execute integrated marketing campaigns to promote products and brand awareness across digital channels and email.
• Design and implement multi-channel digital marketing strategies to expand brand visibility, increase online sales, and support wholesale partnerships.
• Lead social media growth, community engagement, and infl uencer collaborations to amplify brand awareness.
• Digital Advertising Management: Plan and optimise paid media campaigns in collaboration with a marketing agency on platforms such as Google Ads, Facebook, and other relevant channels to maximise ROI.
• Content Strategy & Creation: Develop compelling content strategies that resonate with target audiences, ensuring brand consistency across all touchpoints.
• Market Research & Analysis: Conduct thorough market research to identify emerging trends, customer needs, and competitor strategies, using insights to inform marketing tactics.
• Performance Tracking & Reporting: Monitor KPIs and analytics, generating detailed reports to measure campaign eff ectiveness and inform strategic decisions. Collaboration and communication: Work closely with cross-functional teams, including sales, product development, and creative teams, to ensure cohesive and eff ective marketing strategies.
• Brand Management: Oversee brand positioning and messaging to maintain a strong and consistent brand identity.
• Email Marketing: Manage email marketing platforms and coordinate with email marketing agency or subcontractors to ensure strategies are executed eff ectively. This

Requirements

• Degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in digital marketing, preferably within e-commerce.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Excellent written (English language) communication skills are essential.
• Excellent organisational and time management skills, with the ability to manage competing tasks and priorities.
• Great attention to detail and ability to work autonomously.

Work Arrangement

• Work Setup: On-site
• Work Hours: Monday to Friday, 6:00 am to 8:00 am PHT flexible start, should complete nine (9) hours work