Local SEO & SEM Specialist

We are seeking a highly skilled Local SEO & SEM Specialist to join our team and drive targeted, location-specific online traffic for our concierge medicine and longevity clinics. The ideal candidate will have a strong background in SEO and SEM strategies, particularly in optimizing for local markets.

Responsibilities:

SEO Strategy and Implementation:

Develop and implement a targeted local SEO strategy to optimize for location-specific keywords, such as “concierge medicine near me” or “longevity clinic [city name].”
Conduct in-depth keyword research with a focus on local intent and geographic combinations, building a comprehensive list of high-potential keywords for each targeted city and service type.
Optimize landing pages for SEO, ensuring they align with local content and Google Ads landing page quality standards.

SEM Campaign Setup and Optimization:

Set up and manage programmatic Google Ads campaigns targeting localized keywords across multiple cities and service categories.
Continuously optimize SEM campaigns for cost-effective lead generation, using data insights to adjust bids, ad copy, and keyword targeting.
Monitor and improve the performance of local campaigns to maximize effectiveness.

Qualifications:

Proven experience in local SEO and SEM campaign management.
Expertise in Google Ads, keyword research, and bid optimization.
Strong understanding of location-specific keyword strategies and optimizing landing pages for both SEO and SEM.

If you meet the above requirements and are excited about contributing to our team, please submit your resume and cover letter detailing your relevant experience  with the subject line: SEO & SEM Specialist Application. Please ensure you have read the full job description before applying. Please also include a 1-3 minute video introduction highlighting your skills and experience related to SEO and SEM. Thank you!