
About the job
- Develop and execute a comprehensive local SEO strategy for 100+ service areas across Australia
- Optimize Google Business Profiles (GBP), directories, citations, and NAP consistency
- Conduct keyword research focused on local intent and develop content calendars for local landing pages
- Perform on-page SEO: metadata, schema markup, internal linking, and URL structuring
- Coordinate with the content team to produce SEO-optimized articles, service pages, and blog posts
- Analyze performance using tools such as BrightLocal, Google Search Console, and SEMrush
- Recommend and assist with building high-quality backlinks to improve domain and page authority
- Monitor keyword rankings and produce regular performance reports
- Audit competitor local SEO performance and provide actionable insights
- Identify technical SEO issues and collaborate with developers/designers for fixes
- Create and optimize multiple GBP listings; manage reviews, categories, and location-specific content.
- Ensure Name, Address, and Phone Number consistency across the web (including local citations and directories).
- Collaborate with the marketing team on outreach campaigns, reputation management, and content repurposing
To apply for this job please visit workstaff360.pinpointhq.com.