Search Engine Optimization Specialist

Who You Are

You’re an experienced SEO professional looking for a long-term, full-time career role. You excel at both onsite and offsite SEO strategies, from keyword research and content optimization to comprehensive technical SEO and authoritative link building. You thrive in analytical roles, proactively adapting to search trends and algorithm changes to consistently grow organic traffic.

You must be available for a full 8-hour workday, with some hours overlapping with Pacific Standard Time (PST) hours. Although we are hiring on a freelance/contract basis, you will function as a full-time employee, attending all scheduled daily and weekly meetings, and strictly adhering to company policies, including not engaging in outside freelance work during company hours.

Key Responsibilities

Onsite SEO Optimization

• Execute comprehensive onsite SEO strategies to boost organic visibility and traffic.
• Conduct keyword research aligned with user search intent
• Optimize website content, including product descriptions, category pages, blogs, and landing pages.
• Enhance website architecture, internal linking, and navigation.
• Improve page load speed, mobile optimization, and Core Web Vitals.
• Regularly audit and resolve technical SEO issues (e.g., broken links, crawl errors, indexing problems).
• Manage optimization of meta tags, headers, schema markup, and structured data.

Link Building & Offsite SEO

• Develop and implement authoritative link-building strategies.
• Execute targeted backlink outreach campaigns.
• Optimize local SEO, maintaining accurate NAP details and Google My Business profiles.
• Monitor and disavow toxic backlinks to maintain site health.

SEO Analytics & Reporting

• Track, analyze, and report on organic traffic, keyword rankings, backlinks, and user behavior using tools like Google Analytics, Google Search Console, and SEMrush.
• Present monthly performance reports with actionable insights.
• Conduct A/B tests to refine content and improve CTR and conversions.
• Stay updated on Google algorithm changes and industry trends.

Process-Driven Tasks & SOPs

• Follow established SOPs rigorously, including:
• Daily keyword management and optimization
• Title and description creation
• Image submission
• Creating and submitting blog content
• Bookmarking blogs
• Weekly monitoring of keyword rankings
• Review and manage backlinks
• Answer queries on Quora and Reddit
• Amazon feedback responses
• Monthly influencer outreach
• Creation of assets using Canva
• Monthly tracking and reporting of keyword positions
• Weekly creation and optimization of PDFs, PPTs, and infographics
• Daily monitoring and strategizing for dropped/lost keywords

Qualifications & Requirements

• Minimum 3+ years of experience in comprehensive SEO roles.
• Proven record of increasing organic traffic and building high-authority backlinks.
• Deep proficiency with SEO tools: Google Analytics, Google Search Console, and SEMrush.
• Technical SEO expertise (HTML, CSS, site structure, schema markup, page speed).
• Familiarity with CMS platforms (Shopify).
• Strong analytical and data-driven decision-making skills.
• Effective communicator capable of clearly explaining SEO concepts.

Preferred Qualifications

• E-commerce or beauty/skincare industry experience.
• Understanding of CRO and UX principles.
• Basic knowledge of JavaScript impacts on SEO.

Why Join 100% PURE?

• Opportunity to contribute to an eco-conscious, purpose-driven beauty brand.
• Professional growth in a dynamic, fast-growing company.
• Collaborative marketing environment emphasizing data-driven strategies.
• Fully remote working flexibility with clear role expectations.

How to Apply

If you are passionate about driving organic growth and building impactful backlinks, we’d love to hear from you.

Please submit:

• Your resume
• A portfolio or case studies demonstrating past SEO successes
• A concise cover letter detailing your fit for the role and interest in 100% PURE