Search Engine Optimization Specialist

Who are Heidi?

• Heidi is on a mission to halve the time it takes to deliver world-class care.
• We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.
• Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.
• We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than two million consults every week.
• With our most recent $16.6M round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe – and we need great people like you to get there. Ready for the challenge?

The Role

• We’re hiring an SEO Content Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on content writing, optimising on-page content, and streamlining administrative tasks to drive rapid growth globally.
• Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.

What you’ll do:

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.
• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.
• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.
• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.
• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

What we will look for:

• Must have – excellent content writing ability, SEO copywriting experience, strong understanding of user intent
• Should have – proficient in CMS platforms, especially Sanity
• Nice-to-have: healthcare-related experience or medical background
• Analytical: experience with SEO tools and analytics, data-driven decision making
• Execution: self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution
• Collaborative: work effectively with designers, developers, and other stakeholders
• Adaptability: up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth
• Attitude is as important as experience, so if you are a hungry, competitive, and highly motivated operator who has a knack for content writing and driving growth, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You’ll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We are relentless owners, we take full accountability for our work, embracing victories and setbacks.
• We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.
• We are humble winners, pursuing success with a stoic determination while remaining warm and humble with each other in victory.
• We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀

• Work from home in or near Metro Manila
• M-F schedule (GMT+10 AEST)
• Permanent weekends off (following PH-based holidays)
• Statutory government benefits (SSS, PAGIBIG, PHILHEALTH)
• HMO coverage (Maxicare)
• Company-provided equipment
• Additional paid day off for your birthday and wellness days
• A generous personal development budget of $500 per annum
• Learn from some of the best engineers and creatives, joining a diverse team
• Become an owner, with shares (equity) in the company, if Heidi wins, we all win
• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

Apply now