Search Optimization Manager

We are seeking an experienced SEO & AEO Manager to own organic search performance and AI-driven discovery across multiple WordPress websites serving both B2B and B2C audiences. This role is responsible for traditional SEO execution (technical, on-page, content, and performance) as well as AEO (Answer Engine Optimization) to ensure content performs well in AI-powered search, featured snippets, and conversational search experiences.

This role requires a strong balance of technical expertise, content strategy, and cross-site governance, with the ability to scale best practices across multiple brands and business units.

Job Details

• Employment Type: Full-Time Direct Employee
• Department: Sales and Marketing
• Job Level: Senior
• Experience: 5 Years
• Education: Bachelors

Responsibilities

• SEO Strategy & Execution (B2B + B2C)
• Develop and execute SEO strategies aligned to business goals across multiple WordPress sites.
• Manage:
• On-page SEO
• Technical SEO
• Content optimization
• Internal linking strategies
• Optimize for both B2B intent-driven journeys and B2C discovery-driven behavior.
• AEO (Answer Engine Optimization)
• Optimize content for AI-powered and conversational search, including:
• Featured snippets
• People Also Ask (PAA)
• Voice search
• AI-generated answers
• Structure content for clarity, authority, and answerability.
• Implement schema and structured data to support AEO performance.
• WordPress SEO Management
• Manage SEO configurations across WordPress environments, including:
• SEO plugins (e.g., Yoast, Rank Math)
• Site architecture and taxonomy
• URL structures and redirects
• Ensure consistency in SEO standards across all WordPress sites.
• Technical SEO
• Conduct regular technical audits to identify and resolve:
• Site speed and Core Web Vitals issues
• Indexing and crawlability problems
• Broken links, redirects, and errors
• Partner with developers to implement fixes efficiently.
• Content Optimization & Collaboration
• Work with content, editorial, and marketing teams to:
• Optimize existing content
• Guide new content creation for SEO and AEO
• Develop keyword and topic frameworks aligned with search intent.
• Ensure content balances search performance with user experience.
• Performance Tracking & Reporting
• Monitor and report on:
• Organic traffic and rankings
• Engagement and conversion performance
• Featured snippet and AEO visibility
• Use tools such as:
• Google Search Console
• Google Analytics (GA4)
• SEO platforms (e.g., Ahrefs, SEMrush)
• Deliver clear monthly reports with insights and recommendations.
• Governance & Scaling
• Establish SEO and AEO best practices, documentation, and standards across sites.
• Support multiple stakeholders and brands with consistent execution.
• Stay current on algorithm updates, AI search trends, and WordPress best practices.

Required Qualifications

• 4–7+ years experience in SEO, including multi-site WordPress environments
• Strong hands-on experience with:
• Technical SEO
• On-page optimization
• Keyword and intent research
• Working knowledge of AEO and AI-driven search behavior
• Experience supporting both B2B and B2C websites

Preferred Qualifications

• Experience managing SEO across multiple brands or companies
• Familiarity with schema markup and structured data
• Experience with content-heavy or editorial WordPress sites
• Ability to collaborate with developers and content teams

What Success Looks Like (First 90 Days)

• Clear SEO and AEO standards documented across all sites
• Technical SEO issues identified and prioritized
• Improved search visibility and content performance
• Consistent reporting and insights delivered to stakeholders
• Early gains in featured snippets and AI-driven visibility

Ideal Traits

• Strategic yet hands-on
• Detail-oriented and technically strong
• Comfortable managing complexity across multiple sites
• Curious about AI-driven search evolution

Salary & Benefits

• Pay: Hourly, $ 10.00 – 12.00
• Break: Unpaid, 30 mins

Working Hours

• Monday: 09:00 – 05:00
• Tuesday: 09:00 – 05:00
• Wednesday: 09:00 – 05:00
• Thursday: 09:00 – 05:00
• Friday: 09:00 – 05:00

Additional Requirements

• Tech Requirements: Windows or Mac
• Language: English

About The Company 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.