SEO (AI) Specialist

Kinguin, founded in 2013, has quickly grown to become a major player in the digital entertainment marketplace with 20 million users worldwide.🌍 We offer a wide range of digital products, including video games and computer software, and have been a pioneer in supporting the esports industry through sponsorships of tournaments, events, and organisations. 🎮 At Kinguin, we are committed to innovation and pushing the boundaries of what’s possible in gaming. Our team is made up of people from diverse backgrounds and skill sets, all united by their love of gaming and desire to create the best possible platform for our customers. 🚀

If you value having 🧡 Passion, Care & Impact 🧡 in your daily work, you will fit great in our team! You can read more about our values and work here.

Let’s shape the future together and make gaming accessible and inclusive for everyone! 🤜🤛 What daily challenges are waiting for you?

• Develop and execute SEO strategy (global and local markets).
• Scale content production using AI (LLMs, automation, programmatic SEO).
• Optimize category pages, landing pages, and product pages.
• Conduct technical SEO audits (crawl budget, indexation, site structure, internal linking).
• Develop and manage a content roadmap aligned with seasonality and gaming releases.
• Analyze performance data (GSC, GA4, Ahrefs/Semrush, log file analysis).
• Collaborate with Product and Development teams to implement technical changes.
• Monitor search visibility and respond to Google algorithm updates.
• Identify new organic growth opportunities (long-tail keywords, new markets, new landing page types).

What you need to be successful in this role?

• 3+ years of experience in SEO (preferably in e-commerce or gaming industry).
• Strong understanding of technical SEO.
• Hands-on experience with AI tools (LLMs), automation workflows, and programmatic SEO.
• Proficiency in SEO and analytics tools such as Google Search Console, GA4, Ahrefs, or Semrush.
• Ability to analyze large datasets and translate insights into actionable strategies.
• Experience working cross-functionally with Product and Development teams.
• Excellent communication skills and ability to manage multiple projects simultaneously.
• Fluent English (spoken and written).

What we offer?

• Remote work.
• All the tools and equipment necessary to perform your duties.
• Monthly bonus opportunities tied to marketplace results.
• Mental health support platform (Nilo).
• Free English lessons via online platform.
• 50% discount codes for games every two months.
• Seniority program (yearly discount code, up to 10 additional paid days off, bonus for 2, 5, 10, 15, and 20 years anniversary).

Recruitment process

• People interview (45-60 minutes)
• Interview with the Hiring Manager (30-60 minutes)
• Feedback + decision