SEO and Digital Marketing Specialist

This is a remote position.

Job Responsibilities

Main responsibility of the SEO & Digital Marketing Specialist would be SEO, Updating of website, Google Ads, and Helping out with Social Media content. You must own the marketing function as a whole.

On-page

• Conduct keyword mapping to ensure the websites content are optimised for search engines.
• Optimise on-page element such as meta tags, headings, URLs, and internal linking structure to improve website visibility and crawlability.
• Manage and optimise tags including meta tags, title tags, alt tags and using Google Tag Manager enhance website search engines rankings.

Content

• Conduct thorough keyword research to identify opportunities to create high quality content that are relevant to the target audience.
• Conduct content analysis to ensure its up to date, accurate, and aligned with our brand messaging.

Off-page

• Monitor and analyse backlink profile and identify opportunities for link building to build websites’ online authority and reputation.
• Optimised GMB profile to enhance local search visibility.
• Build high-quality backlinks through ethical and white-hat link-building techniques.
• Develop and implement outreach strategies to connect with influencers, bloggers, and other website owners for link acquisition and content promotion.

SEM

• Use data driven decision to develop and implement ad campaign to increase brand awareness and generate qualified leads.
• Implementing re targeting ad campaign to promote the brand to audiences with prior interest.
• Daily monitoring of the ad campaigns to ensure they are running smoothly and rectify any errors.
• Manage Google Ads to ensure campaigns are driving targeted traffic to websites.
• Interpret data on ad impressions, clicks, click-through rates (CTR), conversion. tracking, and other PPC metrics and report of the results.

Social Media

• Developing & implementing social media plans
• Develop and implement comprehensive social media marketing strategies in alignment with the company’s goals and target audience.

Content Creation

Create compelling, high-quality, and engaging content for social media channels, including but not limited to text, images, videos, and infographics. Aligned with the company brand brie and guidelines.

Requirements

Qualifications

• 5 years overall experience as SEO & Digital Marketing Specialist
• Sound knowledge on Google Ads.
• Strong analytical skills and ability to draw insights and make data driven recommendations.
• Excellent understanding of search engine algorithms, ranking factors, and SEO industry trends.
• Update to date knowledge of the latest SEO best practices.
• Proficiency in website analysis and SEO auditing tools (e.g., Google Search Console, Google Analytics, SEMrush).
• Effective communication skills to collaborate with other SEO/SEM team leader, team members, managers, and stakeholders.
• Ability to explain technical concepts to non-technical personnel.
• Exceptional written & verbal English communication skills

Benefits

Here are the reasons why you should join Intogreat:

• HMO on day 1 w/ 2 Free Dependents
• Group Life Insurance
• Paid Leaves
• Bereavement Assistance
• Work-life Balance & High Staff Engagement Culture
• Long-term Development Plan Program
• Free training courses
• Cultural Training
• Emerging Leaders’ Program
• High-end IT devices
• Employee awards and events
• Mental Health Reimbursement up to 20K