SEO Content Writer

SEO Content Writer – Construction & Joinery | AU Market (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with a NSW-based business specialising in custom kitchens, cabinetry & joinery, CNC machining services, cut-to-size panels, and DIY building materials to hire an experienced SEO Content Writer.

This role is focused on driving organic traffic, improving Google rankings, and increasing qualified enquiries through structured SEO strategy and high-converting website content.

The ideal candidate has strong experience writing SEO content for Australian businesses and understands Australian search behaviour, local SEO strategy, and construction/trade industry language.

Mandatory Requirement

Minimum 2–3 years experience writing SEO content for Australian businesses (ESSENTIAL)

About The Role

You will be responsible for developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector.

This is a performance-driven role focused on organic growth and conversion optimisation.

Key Responsibilities

SEO Strategy & Keyword Research

• Conduct keyword research targeting Australian search terms
• Develop structured SEO roadmap for service-based growth
• Identify competitor ranking gaps within the NSW market
• Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me)

Website Optimisation

• Rewrite and optimise service pages for conversions
• Improve on-page SEO (headings, metadata, internal linking)
• Develop high-converting landing pages
• Optimise product and service descriptions
• Ensure content aligns with Australian terminology and standards

Blog & Authority Content

• Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers
• Create educational and technical content
• Build topical authority within the building and joinery industry

Local SEO & Digital Marketing Support

• Optimise Google Business Profile content
• Write Google Ads landing page copy
• Assist with email marketing content
• Support alignment of website and social content
• Improve conversion pathways across the website

Required Skills & Experience

• 2–3+ years Australian SEO content writing experience (ESSENTIAL)
• Proven ability to rank service-based businesses
• Strong understanding of Australian consumer search intent
• Experience using SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)
• Strong WordPress experience
• Ability to write persuasive, conversion-focused copy

Highly Regarded

• Experience within construction, joinery, cabinetry, or building materials
• Knowledge of CNC machining terminology
• Experience using Google Search Console & Analytics
• Proven experience improving enquiry conversion rates

Key Performance Indicators

• Organic traffic growth (AU market)
• Keyword ranking improvements
• Increase in qualified website enquiries
• Landing page conversion rate
• Blog traffic and engagement