FLIN

Job description:

Key Responsibilities

A. SEO Content Writing

Research and write SEO-optimized articles, pillar pages, landing pages, and FAQs around debt consolidation, debt management, and personal-finance topics relevant to the Philippines.
Perform keyword research (primary, secondary, long-tail) and map keywords to the right page and search intent (informational, commercial, transactional).
Build content around topic clusters and a pillar-page structure to grow topical authority.
Write clear, accurate, empathetic copy localized for Filipino readers, using local terms (e.g., utang, sweldo, online lending/pinoy lending apps), peso figures, and culturally relevant examples.
Optimize titles, meta descriptions, URL slugs, headings (H1–H3), and internal links for every piece.
Apply on-page SEO best practices: keyword placement, readability, image alt text, and structured data/schema where relevant.
Maintain and update existing content to keep it accurate, fresh, and ranking (content refresh).

B. AEO/GEO (AI Search Visibility)

Write content structured for AI answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity): direct answers in the first 40–60 words of a section, clear question-based headings, and self-contained passages that can be quoted on their own.
Build FAQ, comparison, and how-to formats that answer real user questions, including conversational and long-tail prompts.
Strengthen E-E-A-T signals: cite credible sources (BSP, SEC, CIC, government data), add author/reviewer attribution, and keep facts, figures, and dates verifiable.
Keep brand and product facts (what FLIN is, how it works, who it helps) consistent across all pages so AI models describe FLIN accurately.
Monitor how FLIN appears in AI answers for priority prompts and recommend content updates to close citation gaps.

C. Content Quality & Compliance

Ensure all financial content is accurate, compliant with Philippine regulations, and free of misleading claims about loans, interest rates, or debt outcomes.
Collaborate with product, legal/compliance, and customer-facing teams to validate information before publishing.
Follow FLIN’s brand voice and editorial guidelines; contribute to improving them over time.

D. Performance & Reporting

Track content performance using Google Search Console, GA4, and SEO tools (e.g., Ahrefs/Semrush).
Analyze rankings, traffic, CTR, and conversions to identify what to create, update, merge, or remove.
Propose new content opportunities based on keyword gaps, competitor analysis, and search/AI trends.

Required Qualifications

Bachelor’s degree from a reputable university.
2–3 years of experience in SEO content writing or digital content marketing
Proven portfolio of published articles that rank on Google
Hands-on experience with keyword research and on-page optimization
Understanding of AEO/GEO and how content gets surfaced or cited in AI-generated answers

Preferred:

Experience writing for finance, fintech, banking, or other YMYL (Your Money Your Life) industries
Experience in startup or fast-paced environments
Familiarity with CMS platforms (e.g., WordPress, Webflow)
Basic understanding of technical SEO (indexing, crawlability, site structure)

Technical & Analytical

Proficient in Google Search Console and GA4
Experience with SEO tools (Ahrefs, Semrush, or similar)
Familiar with schema markup and structured data basics
Comfortable using AI tools responsibly in research and drafting, with strong editing and fact-checking judgment
Data-aware mindset: able to turn performance data into content decisions

Ability to commute/relocate:

To apply for this job please visit flin.careers-page.com.

SEO Content Writer