Responsibilities:

• Conduct in-depth keyword research to identify target keywords and topics with high search volume and low competition.
• Develop and execute content strategies that align with SEO best practices and client objectives.
• Write and optimize website content, including landing pages, blog posts, articles, and other digital assets, to improve organic search visibility and drive traffic.
• Collaborate with the SEO team to implement on-page optimization techniques, including meta tags, headings, and internal linking, to enhance website performance.
• Stay up-to-date with industry trends and algorithm updates to ensure content remains relevant and optimized for search engines.
• Monitor and analyze website performance metrics, including traffic, rankings, and conversions, and use data-driven insights to refine content strategies and improve results.
• Collaborate with designers, developers, and other team members to implement technical SEO recommendations and ensure website compliance with search engine guidelines.

Qualifications:

• Bachelor’s degree in Marketing, Communications, English, or related field.
• 3-5 years of experience in technical SEO and content writing, preferably in an agency setting.
• Proven track record of creating high-quality, optimized content that ranks well in search engine results.
• Strong understanding of SEO best practices, including keyword research, on-page optimization, and technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Excellent writing and editing skills, with the ability to produce clear, concise, and engaging content for various digital platforms.
• Detail-oriented with strong analytical and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• SEO certification or relevant training is a plus.