SEO Specialist

About the Company

Work for Impact is a purpose-driven talent platform connecting skilled independent contractors with socially and environmentally conscious organizations. We empower companies to scale their impact by matching them with vetted professionals who share their values.

We’re seeking a Full-Time SEO Specialist to join our team. As an SEO Specialist, you will lead and execute SEO strategies to drive high-quality inbound leads from decision-makers across B2B service sectors. This role requires a strong mix of hands-on SEO skills and strategic thinking, with the ability to work independently and align efforts with business goals.

Key Responsibilities:

• Develop and execute a B2B SEO strategy tailored for service-based websites targeting business decision-makers
• Perform keyword research, on-page SEO optimization, and content alignment to match buyer intent
• Conduct technical SEO audits and provide actionable recommendations to improve site speed, indexing, and internal linking
• Monitor and analyze SEO performance using tools like GA4, Google Search Console, Ahrefs, or SEMrush
• Collaborate with content, sales, and design teams to ensure SEO best practices are integrated across the site
• Shift content focus from talent/job seekers to attracting high-intent business prospects
• Report on SEO impact with a focus on lead quality and conversions, not just traffic metrics

Required Skills and Experience:

• Proven B2B SEO experience, especially for service-based websites targeting decision-makers (not B2C or ecommerce)
• Ability to work autonomously and drive strategy with minimal oversight
• Track record of shifting SEO focus from non-commercial audiences (e.g., talent/job seekers) to high-intent business buyers
• Strong experience with on-page SEO techniques
• Proven ability to develop and implement keyword strategies targeting B2B decision-makers
• Content optimization skills aligned with different stages of the B2B buyer journey
• Proficiency in tools like Google Search Console, Ahrefs, SEMrush, Screaming Frog, Surfer SEO, and GA4
• Ability to audit, advise, and, where appropriate action on improving technical SEO (site speed, indexation, internal linking, etc.)
• Ability to report on SEO performance with a focus on lead quality and conversions, not just traffic, supported by an understanding of content marketing and conversion optimization
• Experience with schema markup and structured data implementation
• Strong written and verbal communication skills

Preferred Skills:

• Experience with international SEO (multi-region, multi-language targeting) strategies
• Understanding of B2B content strategy for longer sales cycles (e.g., case studies, solution pages, TOFU/BOFU structure)
• Experience supporting global service companies or outsourcing/BPO sectors
• Google Analytics and Google Search Console certification
• Comfortable collaborating across teams (e.g., sales, design, content)
• Familiarity with ethical or mission-driven brands and dual-audience websites.
• Bachelor’s degree in Marketing, Communications, Business, Computer Science, or related field
• Familiarity with HTML/CSS and basic web development
• Experience working with CMS platforms such as Butter CMS, WordPress
• Strong analytical skills and experience with A/B testing

Additional Information:

• Engagement: Full-time
• Time Zone: Preferably aligned with GMT to GMT+8
• Preferred Locations: Philippines, India, Pakistan, and  LATAM
• Rate: USD 13/hour