SEO Specialist with Shopify Expertise

SEO SPECIALIST WITH SHOPIFY EXPERTISE

SEO Strategy and Implementation
– Craft and execute effective SEO strategies to boost website visibility and rankings.
– Conduct keyword research to target high-value search terms aligned with our business goals.
– Optimize Shopify pages (product descriptions, collections, blogs) to drive organic traffic.
– Implement best practices like on-page SEO techniques, internal linking, and metadata optimization.

Content Optimization
– Collaborate with content creators to develop SEO-friendly blogs and landing pages.
– Review and improve existing content using SEO best practices.

Technical SEO
– Audit Shopify websites for technical issues like speed, crawl errors, and mobile usability.
– Implement schema markup and other technical enhancements to improve search performance.
– Work with developers to address technical challenges.

Analytics and Reporting
– Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to monitor performance.
– Track metrics like organic traffic, rankings, and conversions.
– Share insights and adjust strategies to maximize results.

Link-Building and Outreach
– Build relationships to secure high-quality backlinks.
– Identify opportunities for guest blogging, partnerships, and influencer collaborations.
– Manage the backlink profile and disavow harmful links.

Stay Ahead of the Curve
– Keep up with industry trends, including algorithm updates.
– Analyze competitors to find new opportunities and refine strategies.

Must-Have Skills:
– Proven Shopify SEO experience, including theme and app optimization.
– Expert in tools like SEMrush, Ahrefs, or Moz.
– Strong knowledge of keyword research, technical SEO, and on-page/off-page techniques.
– Basic coding skills (HTML, CSS, and JavaScript for SEO).
– Familiarity with Google Analytics, Search Console, and structured data.

Nice-to-Have Skills:
– Experience with Shopify SEO apps like Yoast SEO or Plug in SEO.
– Knowledge of content marketing strategies that complement SEO.
– Basic graphic design skills for SEO-optimized visuals.

Soft Skills
– Analytical thinker with a knack for problem-solving.
– Excellent communicator and collaborator.
– Self-motivated and able to meet deadlines.

TO APPLY, send your best portfolio with the email subject: EFVA_002