SEO VA

Job Summary:
We’re staffing up with an experienced Shopify SEO Specialist to help optimize our ecommerce website for search visibility, AI-driven search results, and conversion performance. The role covers product and category page optimization, technical SEO, and emerging AI search optimization (AEO) across a large product catalog. The candidate who’ll thrive here has hands-on Shopify SEO experience and keeps pace with modern search trends, including AI answer engines like ChatGPT and Google AI.

Key Responsibilities:

• Rework and optimize product titles, descriptions, and page structure for better search performance
• Turn product content into scannable sections with clear benefits, use cases, and FAQs
• Resolve technical SEO issues, including duplicate URL problems between collections and products
• Improve site structure, crawlability, and indexing setup, including sitemaps
• Lift Core Web Vitals, page speed, and mobile performance
• Add schema markup, including Product, Review, and FAQ schema
• Tighten internal linking across products, categories, and content guides
• Write keyword-targeted, SEO-rich content for category and collection pages
• Structure pages for AI search visibility with clear definitions, FAQs, and comparison content
• Build and deliver a scalable SEO roadmap across a large product catalog (300+ SKUs)
• Identify quick wins and high-impact optimization opportunities
• Research and recommend commercial and long-tail keyword opportunities
• Adapt content for conversational and AI-driven search queries

Mandatory Skills:

• Proven experience with Shopify SEO for ecommerce websites
• Strong understanding of technical SEO, including site structure, crawlability, and Core Web Vitals
• Experience implementing schema markup (Product, Review, FAQ)
• Knowledge of modern SEO practices, including AI search optimization (AEO)
• Experience writing and optimizing product and category page content
• Thorough, organized, and self-sufficient
• Strong communication skills

Preferred Skills:

• Experience optimizing large product catalogs (hundreds of SKUs)
• Background with D2C or B2B ecommerce brands
• Familiarity with conversion rate optimization (CRO) principles
• Experience structuring content for AI answer engines (ChatGPT, Google AI)
• Organized enough to manage several projects at once

Why Join Us:
This is a great opportunity to own SEO strategy for a growing ecommerce brand with a large product catalog. You’ll work across both technical and content-driven SEO while staying ahead of AI search trends, with flexibility and room to make a measurable impact.