Level Up Your Visibility: What is GEO?

The digital marketing landscape is constantly evolving, and a new acronym is set to become as crucial as SEO: GEO.

For over 15 years, I’ve been right here in the trenches of the SEO industry. I’ve seen search evolve—from simple keywords to semantic search, and now, to the most exciting shift yet.

Today, I want to talk to you about the future of digital visibility: GEO.

If you want your brand, your content, and your website to be found where the modern customer is searching, you need to understand this now.

What is GEO?

So, what exactly is GEO?

GEO stands for Generative Engine Optimization. It’s that simple.

As I teach my students, GEO is the strategic process of optimizing your brand and content to be visible in AI search engines and generative AI tools. We are no longer just optimizing for the traditional “10 blue links.” We are optimizing to be cited, mentioned, and sourced by the AI itself.

What are the engines I’m talking about? The big ones we’re focusing on are:

1. Chat GPT
2. Google AI Mode (The AI Overview you see right on the search page)

More and more people are using these tools to find information quickly. For us marketers, this means we must be part of the conversation happening inside these engines.

The Non-Negotiable Foundation: Basic SEO

Now, here is the crucial caveat based on my fifteen years in the industry: For your GEO campaign to work, you must first have solid, basic SEO in place.

GEO is the skyscraper, but traditional SEO is the foundation. If you don’t have proper optimization—good site structure, relevant content, and authority signals—the AI tools won’t trust your site enough to cite it. That’s why basic SEO is always part of our GEO strategy.

My Proof: How Pinoy SEO is Dominating GEO

I don’t just teach this; my team and I live it. Let me show you what I mean by demonstrating our own brand, pinoyseo.ph—my award-winning site for SEO training in the Philippines.

I recently performed a few key searches to show my team where we stand:

1. Google Search & the AI Overview

When I go to Google (in incognito mode so the results aren’t influenced by my history) and type in a high-value, localized keyword: “free SEO training Philippines”

• First, you’ll see our website, pinoyseo.ph, right at the very top of the organic results. That’s the basic SEO working.
• Second, and this is the GEO component, look at the AI Overview. The AI has scanned the web and synthesized an answer, and guess what? Our brand, Pinoy SEO, is mentioned as one of the key resources.

Google has picked up our site as an authority for free SEO training in the Philippines. That mention in the AI Overview is our GEO strategy in action.

2. Chat GPT and AI Mode

I took the same prompt and tested it directly in the generative engines: Give me “free SEO training in the Philippines.”

• In Google’s AI Mode, the results show a list of sources—and Pinoy SEO is right there at the top, cited by the search engine.
• In Chat GPT, the platform scours the whole internet, and once again, pinoyseo.ph is mentioned prominently. You can even see that our Pinoy SEO YouTube channel (with Bisaya, Tagalog, and English content) is featured.

This is the goal: We want our brand mentioned everywhere in the AI search engines.

The Next Level of Marketing is Here

This is more than just a trend; this is the next level of marketing in the modern age. Getting your brand cited by Chat GPT and Google AI Overview gives you massive authority and visibility that traditional ranking alone cannot provide.

If you are serious about future-proofing your business, you need to think beyond the top 10 search results and optimize to be cited by the AI.

Need Help Optimizing for the Generative Era?

I’m personally offering consultation and coaching to businesses who want their brands to appear in tools like Chat GPT. Let’s work together to ensure your brand is recognized as an authority in the new generative era.

Contact PinoySEO today to learn how to make your brand an AI-cited authority!

PinoySEO - Rene Leandro Padilla

Coach Leandro is an award-winning SEO specialist in the Philippines with over 15 years of professional experience as an SEO consultant. He has successfully managed clients from the US, Australia, UK, and Canada, delivering data-driven strategies that generate measurable results in search engine visibility and business growth.

In 2024, he was recognized as the “Outstanding Digital Freelancer of the Year” by the City Government of Iligan for his significant contributions to the freelancing and digital marketing industry.

He is the Founder and Owner of SOVA.ph, PinoySEO.ph, and MalachiSoft.com, where he continues to lead projects, mentor aspiring professionals, and provide SEO training programs tailored to the global market.

As a trusted SEO consultant and business owner in the Philippines, Coach Leandro is dedicated to helping businesses and individuals achieve long-term online success.

Beyond his professional achievements, Coach Leandro is also a passionate drone pilot, enjoying aerial photography and creative storytelling through drone videography.