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Here’s a detailed list of free SEO and writing tools to help with keyword research, content optimization, technical SEO, and high-quality writing.
🔍 Free SEO Tools
Keyword Research
- Google Keyword Planner – Finds relevant keywords with search volume and competition data.
- Ubersuggest – Provides keyword ideas, search volume, and SEO difficulty.
- AnswerThePublic – Generates common user search queries for content ideas.
- Keyword Sheeter – Extracts thousands of Google autocomplete suggestions.
- Keyword Surfer – Displays search volume and CPC data in Google search results.
On-Page SEO & Content Optimization
- Google Search Console – Tracks site performance, indexing, and search queries.
- Rank Math (Free) – WordPress plugin for meta tags, sitemaps, and SEO optimization.
- Yoast SEO (Free) – Helps optimize meta titles, descriptions, and content readability.
- PageSpeed Insights – Analyzes website speed and provides improvement suggestions.
- Hemingway Editor – Improves readability by identifying complex sentences.
Technical SEO & Site Audit
- Screaming Frog SEO Spider (Free for 500 URLs) – Crawls websites to find broken links and SEO issues.
- Google Mobile-Friendly Test – Checks if a website is mobile-friendly.
- Google Schema Markup Testing Tool – Validates structured data for rich snippets.
- SEO Analyzer – Scans websites for SEO issues and optimization opportunities.
- GTmetrix – Analyzes page load speed and performance scores.
Backlink Analysis
- Ahrefs Backlink Checker (Free) – Checks top backlinks and domain authority.
- Moz Link Explorer (Free) – Analyzes backlinks, domain authority, and linking domains.
- SEO Spyglass (Free) – Desktop tool for backlink data and competitor analysis.
- OpenLinkProfiler – Provides free backlink analysis, including new and lost links.
- Small SEO Tools Backlink Checker – Simple tool to check backlinks of any site.
Rank Tracking & SERP Analysis
- SERP Robot (Free 10 Queries Daily) – Tracks keyword rankings in Google.
- WhatsMySerp (WMS) – Free SERP checker and keyword tracker.
- Google SERP Snippet Optimizer – Previews meta titles and descriptions in search results.
- SEO Minion (Chrome Extension) – Analyzes on-page SEO, checks broken links, and SERP analysis.
- SERP Checker by Mangools (Limited Free Searches) – Tracks keyword positions in SERPs.
Local SEO
- Google Business Profile (GBP) – Manages local business listings in Google Search and Maps.
- Whitespark’s Local Citation Finder – Finds local citation opportunities.
- BrightLocal’s Citation Tracker – Tracks local business listings.
- PlePer Local SEO Tools – Various free tools for Google My Business optimization.
- GMB Everywhere (Chrome Extension) – Helps optimize Google My Business profiles.
Other Useful SEO Tools
- Google Trends – Shows keyword search trends over time.
- SimilarWeb (Free) – Provides traffic analysis and competitor insights.
- SEOquake (Chrome Extension) – Displays SEO metrics like backlinks and keyword density.
- Woorank (Free Analysis) – Audits websites for SEO issues.
- Google Analytics – Tracks website traffic, user behavior, and conversion rates.
📝 Free Writing Tools
Grammar & Readability
- Grammarly (Free Version) – Checks grammar, spelling, and sentence structure.
- Hemingway Editor – Highlights complex sentences and readability issues.
- QuillBot (Free) – Paraphrasing tool for rewriting and improving content.
- ProWritingAid (Free Version) – Checks grammar, readability, and writing style.
- Slick Write – Identifies grammar, passive voice, and wordiness issues.
Plagiarism Checkers
- Duplichecker – Free plagiarism checker for content.
- Plagscan (Free Version) – Limited free plagiarism detection for online content.
- Small SEO Tools Plagiarism Checker – Checks duplicate content online.
Content Generation & AI Writing
- Copy.ai (Free Plan) – AI-powered writing assistant for marketing and SEO content.
- Rytr (Free Plan) – AI writing tool for blog posts, ads, and social media.
- Writesonic (Free Version) – AI-generated content for blogs, ads, and websites.
- ChatGPT (Free Version) – AI chatbot that can help generate ideas and drafts.
Idea & Headline Generators
- Portent’s Content Idea Generator – Generates blog title ideas based on keywords.
- TweakYourBiz Title Generator – Generates hundreds of blog title suggestions.
- CoSchedule Headline Analyzer – Scores and improves blog post titles for SEO.
Need Help Choosing the Right Tools?
Are you looking for tools for a specific purpose (e.g., SEO audits, content writing, or keyword research)? Let me know, and I can suggest the best ones for your needs! 😊
Coach Leandro is an award-winning SEO specialist in the Philippines with over 15 years of professional experience as an SEO consultant. He has successfully managed clients from the US, Australia, UK, and Canada, delivering data-driven strategies that generate measurable results in search engine visibility and business growth.
In 2024, he was recognized as the “Outstanding Digital Freelancer of the Year” by the City Government of Iligan for his significant contributions to the freelancing and digital marketing industry.
He is the Founder and Owner of SOVA.ph, PinoySEO.ph, and MalachiSoft.com, where he continues to lead projects, mentor aspiring professionals, and provide SEO training programs tailored to the global market.
As a trusted SEO consultant and business owner in the Philippines, Coach Leandro is dedicated to helping businesses and individuals achieve long-term online success.
Beyond his professional achievements, Coach Leandro is also a passionate drone pilot, enjoying aerial photography and creative storytelling through drone videography.