SEO Specialist

Position: SEO Specialist

Number of hours: __ hours/week

Schedule: PST

Tasks required:

• Develop optimization strategies that increase the company’s search engine results rankings
• Research SEO keywords to use throughout the company’s website and marketing materials
• Pinpoint effective keyword strategies and assist in crafting web copy to maximize the usage of these words
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Initiate effective backlinking campaigns and enhance reviews
• Write compelling and high-quality website content, including blog posts and page descriptions
• Explore competitors’ SEO strategies and implement new techniques gained
• Update content and website links for maximum optimization and search engine rankings
• Perform other duties as assigned by manager or director

Requirements:

• Proven experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Expertise with WordPress and other content management systems
• Robust backend development knowledge capable of optimizing indexing, schemas, and utilizing metadata
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as customer growth and promotion
• Ability to multi-task and handle other duties as assigned