How To Appear in Google Discover

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One of our client sites with Northern America target traffic recently appeared in Google Discover. Look at the change in clicks and traffic below.

Here are the tips on how to appear in Google Discover:

How to Appear in Google Discover

Google Discover is a personalized content feed that appears in the Google app and on mobile devices. It shows articles, videos, and other content tailored to users’ interests, based on their search history, activity, and preferences. Getting your content featured on Google Discover can significantly boost your visibility and traffic.

1. Create High-Quality, Engaging Content

• Focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T): Ensure your content demonstrates expertise and trustworthiness while incorporating real-world experience and authority.
• Engage Your Audience: Write content that is visually appealing and emotionally resonant. Topics that align with trending interests are more likely to be featured.

2. Optimize for Mobile

• Ensure your website is mobile-friendly, as Discover heavily caters to mobile users.
• Use responsive web design to adapt content for different screen sizes.

3. Leverage Visual Elements

• Use high-quality, compelling images in your content.
• Include descriptive alt text for images to enhance SEO.
• Use properly sized images (recommended: 1200px wide) to meet Google’s requirements for Discover.

4. Write Compelling Titles and Meta Descriptions

• Avoid clickbait but ensure your titles are intriguing and relevant.
• Meta descriptions should provide a clear summary of the content and include target keywords.

5. Focus on Evergreen and Trending Topics

• Mix evergreen content with posts about trending topics to maintain ongoing and timely relevance.
• Use tools like Google Trends to identify what’s popular.

6. Use Structured Data

• Implement schema markup (structured data) to help Google understand your content better.

7. Optimize Your Website’s Speed

• Improve page load times with tools like Google PageSpeed Insights.
• Compress images, enable browser caching, and minimize CSS, JavaScript, and HTML.

8. Build Authority and Trust

• Consistently produce accurate, well-researched content.
• Gain backlinks from authoritative sites to improve your domain’s authority.

9. Promote Your Content

• Share your content on social media to drive engagement.
• Encourage users to bookmark or interact with your content, as user behavior impacts Discover.

10. Meet Google’s Content Policies

• Avoid explicit, dangerous, or deceptive content that violates Google’s guidelines.
• Stay updated on Google Discover Content Policies.

11. Monitor Performance

• Use Google Search Console to analyze your Discover traffic.
• Go to the “Performance” section and filter by “Discover” to see what content is being surfaced.

By consistently producing high-quality, engaging, and visually rich content, you increase your chances of appearing in Google Discover.