Digital Marketing Specialist SEO

Responsibilities

• Strategic Leadership & Expertise
  • Act as a subject-matter expert when it comes to building an online presence through SEO
  • Serve as the designated QA of the team for specific SEO tasks and projects
  • Propose high-level strategic recommendations that go beyond the technical aspect of SEO execution
  • Analyze the client’s online presence vis-à-vis SEO trends to come up with custom-tailored, best-in-class service for each project
• Client Delivery & Execution
  • Assess a client’s website and other online activities to propose actionable strategies covering content, user behavior/experience, and technical aspects of SEO
  • Handle VIP and Escalated clients—determine the best action plan to ensure client objectives are met and concerns are addressed/resolved
  • Set proper and realistic expectations to clients regarding rankings, traffic, lead generation and conversion. There will be no room for overpromising and under delivering
• Technical SEO Deliverables
  • Website audits
  • Competitor and keyword analysis
  • On-page SEO optimization
  • AEO (Answer/AI Engine Optimization)/GEO
  • Keywords and topics proposal
  • Content plan/structure creation
  • Schema markup implementation
  • Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster tools setup
  • Local search setup
  • Link building campaigns
  • Benchmark, performance and work reports
• Collaboration & Communication
  • Coordinate with project managers, developers, and content writers to assign and actively communicate updates on various SEO tasks
  • Create, maintain and improve web analytics dashboards, progress reports and reporting tools
  • Highlight key areas of opportunity in accordance with client goals and objectives
  • Continuous Improvement & Growth
  • Monitor the performance of client’s SEO campaign, contribute professional insights and develop plans to capitalize on growth opportunities
  • Stay updated on search engine updates and SEO trends; communicate these to clients and our team
  • Research, document and maintain SEO best practices and develop processes throughout the company
  • Contribute passion and ongoing knowledge of digital marketing as a key team member

Qualifications Minimum Qualifications:

• Minimum 2+years of hands-on SEO experience
• Strong familiarity with WordPress dashboard and content management
• HTML skills and website maintenance capabilities (highly preferred)
• PPC and Social Media experience (plus, but not required)
• Excellent project and account management skills
• Strong experience with industry standard tools: Google Analytics, Google Search Console, Google Tag Manager, BrightLocal/Moz, Ahrefs, SEMrush, Screaming Frog, HubSpot, etc.
• Personal Attributes
• Self-starter with ability to work with minimum supervision
• Experience working with teams and coordinating with team leads and department heads
• Excellent writing and communication skills
• Excellent English speaking skills, neutral accent preferred