Role Description

• This is a full-time remote role for a Digital Marketing Specialist. As a Digital Marketing Specialist, you will play a pivotal role in driving our digital marketing strategies, improving our online presence, and enhancing our SEO efforts to attract and engage our target audience.

Key Responsibilities:

• Work closely with the marketing team to develop, execute, and manage comprehensive SEO strategies to improve organic website traffic, search engine rankings, and overall brand awareness
• Conduct in-depth keyword research to identify valuable and relevant keywords and phrases to target in SEO campaigns.
• Ensure all digital content is optimized for SEO
• Plan and execute link-building strategies to enhance domain authority and inbound links to our website.
• Monitor and analyze website traffic, keyword performance, and SEO campaigns using tools like Google Analytics and Search Console. Provide regular reports with actionable insights.
• Remaining up-to-date with the latest digital media trends and design technology available.
• Identify and resolve technical SEO issues

Requirements and Skills:

• Bachelor’s degree in digital media, marketing, or a related field.
• A minimum of 3 years experience in digital marketing with a strong SEO focus
• Proficiency in utilizing SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush).
• Advanced experience with web analytic tools such as Google Analytics, Google Ads, and Google Campaign Manager.
• Familiarity with paid social media platforms including LinkedIn Ads, Facebook, Instagram, and YouTube.
• Knowledge of the latest media trends.
• Strong analytical and problem-solving abilities.
• Exceptional written and verbal communication skills.
• Familiarity with content management systems (CMS) and web development is advantageous.
• Must be a passionate pet lover.
• Willingness to work on Night shift 8 AM – 12 PM EST to overlap with the US-based team.

Requirements and Skills:

• Bachelor’s degree in digital media, marketing, or a related field.
• A minimum of 3 years experience in digital marketing with a strong SEO focus
• Proficiency in utilizing SEO tools and analytics platforms (e.g., Google Analytics, Moz, SEMrush).
• Advanced experience with web analytic tools such as Google Analytics, Google Ads, and Google Campaign Manager.
• Familiarity with paid social media platforms including LinkedIn Ads, Facebook, Instagram, and YouTube.
• Knowledge of the latest media trends.
• Strong analytical and problem-solving abilities.
• Exceptional written and verbal communication skills.
• Familiarity with content management systems (CMS) and web development is advantageous.