Head of SEO – Healthcare Focused Digital Marketing Agency

No More Graveyard Shifts! Work in PH Time Zone

We’re looking for an experienced SEO leader to drive and scale our agency’s SEO division, specifically in the high-intent healthcare space. You’ll lead a team of specialists, manage link-building efforts, and set strategic direction for organic growth that directly drives qualified patient enquiries.

Key Responsibilities

1. Lead & Scale the SEO Division
– Manage SEO Specialists and the link-building team
– Build, refine, and enforce agency-wide SEO SOPs and frameworks
– Set strategic direction for organic performance in alignment with the leadership’s objectives

2. Advanced SEO Strategy & Architecture
– Conduct deep medical search intent analysis
– Build SEO ecosystems across minisites, money pages, service hubs, and internal linking maps
– Prioritize keywords that drive qualified patient enquiries
– Plan multi-stage SEO roadmaps for competitive healthcare niches

3. Content Strategy, Editorial Direction & Copy Oversight
– Oversee SEO-driven content briefs for procedure pages, cost pages, and educational blogs
– Evaluate content clarity, messaging hierarchy, and persuasive copy for conversions
– Identify content gaps that cause user drop-offs or poor enquiry performance

4. Diagnose Conversion Barriers (SEO + UX + Copy + Funnel Understanding)
– Review scroll depth, engagement, and behaviour flow to uncover UX friction points
– Assess landing page copy alignment with search intent
– Identify weak CTAs, mixed messaging, and layout issues affecting enquiry rates
– Evaluate mobile experience, readability, trust-building elements
– Recommend improvements to raise conversions using combined SEO + UX insights

5. Authority Building & Link Strategy
– Oversee link-building workflows, anchor text strategy, and quality thresholds
– Ensure external links support overall SEO architecture and ranking goals
– Develop strategies for authority growth in highly competitive medical markets

6. Performance Analysis & Reporting
– Track organic conversions, ranking movements, CTR, and landing page behavior
– Identify early warning signs of ranking or conversion decline and recommend corrective actions
– Provide CEO-level reporting focused on leads and business outcomes

Required Skills & Experience

– 5–8+ years of hands-on SEO experience, ideally in healthcare
– Proven experience managing SEO teams (specialists, writers, link builders, or vendors)
– Deep understanding of high-intent healthcare search behavior and patient conversion psychology
– Expertise in technical SEO, site architecture, and large-scale SEO planning
– Track record of ranking competitive local keywords in high-authority niches
– Experience building SEO systems, SOPs, and repeatable processes
– Strong analytics skills: GSC, GA4, Ahrefs, Screaming Frog
– Excellent communication and leadership abilities – able to translate SEO strategy to CEO-level decisions

How to Apply:
– Email your application  with:
– Your updated CV and portfolio
– A cover letter detailing your SEO leadership experience, team management, and healthcare SEO achievements
– Use Subject line: “Head of SEO Application”

Full-time salary: Starting at PHP 100,000/month, commensurate with experience