Local SEO Specialist

Salary: $7/hr

Company: Visibly Marketing
Location: Remote
Position Type: Full Time
Compensation: $7.00/hour during 30-Day Test Period. Pay increases available based on performance, communication skills, and client management readiness

About Visibly Marketing
Visibly Marketing is a growth-driven digital marketing agency specializing in lead generation through Google Local Services Ads, Local SEO, and paid ads. We partner with service-based businesses across the U.S. to drive real results — more traffic, more phone calls, and more quote form fills, ultimately driving revenue for our clients.
We believe in rewarding high performance and providing growth opportunities for team members who contribute meaningfully to client and agency success.
We are seeking a skilled Local SEO Specialist (Virtual Assistant) to join our team, helping manage and execute local SEO strategies for our clients across various platforms and industries.

Role Overview
The Local SEO Specialist will be responsible for implementing, managing, and improving technical SEO, on-page SEO, off-page SEO, and local optimization strategies. You will help us increase client visibility, traffic, and inbound leads — while contributing to the internal organization and growth of our agency.
You will work directly with the CEO and be expected to help develop processes, provide client updates, and continuously seek new ways to improve results, services, and client satisfaction.

Key Responsibilities
Execute technical SEO audits and optimizations across WordPress (Elementor) and occasionally other platforms (Squarespace, Wix, Weebly, etc.)

Optimize on-page SEO elements: titles, meta descriptions, headings, structured content, internal linking, and image optimization

Conduct strategic keyword research (with a focus on long-tail and local keywords) to inform content and SEO strategies

Manage and optimize WordPress websites using Yoast SEO Plugin and Google Site Kit integration

Create SEO-optimized content: blog posts, service pages, location pages, and service-focused location pages

Perform off-page SEO strategies, including link building, citation management (Paige AI), and Google Business Profile optimization

Set up and monitor KPI tracking via Google Analytics 4 and Google Search Console (form fills, phone calls, traffic, rankings)

Utilize Otto AI and other SEO tools to assist in technical optimizations and content improvement

Help develop, improve and maintain SOPs (Standard Operating Procedures) for all systems, processes, and SEO activities

Track and report client results during weekly team meetings — highlighting wins, challenges, and referral opportunities

Communicate with the team and clients via Loom video updates, Slack messages, and email.

Stay current with SEO, search engine, and internet marketing industry trends, tools, and developments

Proactively seek ways to improve services, processes, client results, and agency growth opportunities

Provide timely responses to team inquiries (within 30 minutes during working hours and within 12 hours during off-hours)

Expected Proficiencies
Advanced knowledge of Local SEO, Technical SEO, On-Page, and Off-Page SEO strategies

Proficient with WordPress (Elementor), Google Analytics 4, Google Search Console, Google Keyword Planner, Yoast SEO

Experience working across various website platforms (Squarespace, Wix, Weebly, etc.)

Excellent written and verbal English communication skills (clear, professional, and client-facing)

Familiarity with project management and communication systems like Slack and experience building internal SOPs

Strong data analysis and reporting skills — ability to extract insights and recommend improvements

Deep understanding of lead generation SEO strategies and how to align deliverables with client expectations

Exceptional attention to detail, organization, and project management

Ability to solve problems independently and propose effective solutions

Positive, friendly, professional demeanor for both internal and external communications

Ability to manage multiple projects and deadlines simultaneously

Compensation
$7.00/hour during the 30-Day Test Period

Paid weekly via Wise

After successful completion of the 30-Day Test Period, a rate increase will be evaluated and applied based on performance, communication skills, and client management readiness

Future opportunities for bonuses, salary growth, and expanded leadership roles based on results

Test Period Details
The Test Period will last 30 calendar days from the start date

During this time, we will evaluate work quality, communication, reliability, and cultural fit

Successful completion will lead to rate adjustments and greater long-term responsibilities

Reporting Structure
This position reports directly to the CEO of Visibly Marketing

What Success Looks Like
Consistently increasing client website traffic, phone calls, and form fills

Delivering high-quality SEO optimizations, content, and technical updates on time

Maintaining organized SOPs and processes to support agency scalability

Communicating professionally with clients and internal team members

Actively contributing ideas to improve services, processes, and client satisfaction

Before we proceed to interviews, we ask all applicants to complete the following initial task. Please carefully complete steps 1 and 2 outlined below. Only serious candidates who complete all steps thoughtfully will be invited to the next round. Once you have completed steps 1 and 2, we will follow up with the candidates we’d like to send to the next round by email or through the onlinejobs.ph portal.

Step 1: Submit Your Resume

You will submit your resume to wesley@wearevisibly.com. Be sure to include step two with your resume.

Step 2: Loom Video Questionnaire

Along with your resume, please answer the following three (4) questions clearly and thoughtfully through a 5-10 minute Loom (or other video service). There are no right or wrong answers — we are looking for real-world experience, critical thinking, and communication skills.

Questions:
Tell us who you are and why you think you’d be a good fit for our team at Visibly.

Describe a time when you successfully improved a local business’s search visibility. What steps did you take, and what were the results?

What do you believe is the most overlooked aspect of Local SEO today, and why is it important?

Imagine you have access to a WordPress website built on Elementor but no access to paid tools like Semrush or Ahrefs. How would you approach improving SEO and generating more local leads for the client?

Ready to Get Started?
If you’re passionate about SEO, detail-oriented, eager to grow, and ready to contribute meaningfully — we can’t wait to see what you bring to the table.

Start by sending us your resume and Loom Video Questionnaire.

Let’s build something great together at Visibly Marketing!