Local SEO Specialist 

About Reviewly

Reviewly is one of Australia’s leading AI-first Local SEO agencies.
We help service brands dominate Google Maps, Local Pack, and AI search results (ChatGPT, SGE, Perplexity) using entity optimisation, trust stacking, and verified data infrastructure, not outdated keyword SEO.

We are expanding our fulfilment team and seeking a detail-obsessed Local SEO Specialist who can deliver reliable, accurate execution across multiple client campaigns each month.

Role Overview

As a Local SEO Specialist, you will be responsible for the execution, maintenance, and optimisation of Local SEO and GBP campaigns.

???? Monthly Local SEO Execution

Google Business Profile optimisation

Category, service & attribute accuracy updates

GBP posting (using our frameworks)

Business description optimisation

Product & service structuring

Map ranking tracking using Local Brand Manager

LLM-ready content updates for GBP fields

Updating citations and reinforcing NAP consistency

???? Audits & Technical Accuracy

You will complete and maintain:

Initial Local SEO audits

Triage audits

Citation & NAP alignment reports

Entity cleanup documentation

Competitor & category gap analysis

Monthly campaign QA reviews

???? Recovery, QA & Monitoring

Your responsibilities include:

Identifying causes of ranking drops

Executing recovery processes

Fixing NAP/entity inconsistencies

Improving trust and relevance signals

Ensuring alignment with our HEAT™ and REVIEW™ frameworks

Reporting campaign movement and insights

This is a structured, systems-focused execution role, ideal for someone who loves accuracy, data, and detail.

Required Experience — Non-Negotiable

Applicants must already have hands-on Local SEO experience.

? Must Have

2+ years Local SEO experience

Strong knowledge of NAP citations

Experience performing entity cleanup

Previous agency fulfilment experience

Experience with GBP optimisation

Ability to diagnose ranking issues and execute fixes

Excellent attention to detail

Strong task management skills

Comfortable working within SOPs and structured routines

? Nice to Have

Basic schema knowledge

Understanding of entity SEO

Experience using Local Brand Manager

Familiarity with AI search behaviour (ChatGPT, SGE)

Operational Requirements

This is a high-accountability, remote role. Accuracy and transparency are essential.

???? Mandatory

Daily time tracking (Trackabi or equivalent)

Screen recording of work sessions (for QA & training)

Daily updates inside Taskade

SOP compliance with 100% accuracy

Clear communication via Slack & Taskade

Consistent on-time task delivery

Candidates uncomfortable with time tracking or screen recording should not apply.

Success in This Role Looks Like

95%+ of tasks completed on time

100% audit accuracy

Clean, consistent NAP and entity footprints

Steady upward movement in grids

Clear communication and strong reliability

Proactive reporting of issues or inconsistencies

Why Work With Reviewly

One of Australia’s leading AI-first SEO agencies

Clear systems, training, and frameworks

Supportive remote team

Stable long-term role

Growth opportunities

Exposure to cutting-edge Local SEO practices

How to Apply

Please email the following :

Your CV

A short message outlining your Local SEO experience

Your answers to the Pre-Screening Questionnaire below ( DO NOT APPLY WITHOUT ANSWERING THESE QUESTIONS)

? PRE-SCREENING QUESTIONNAIRE

1. How many years of hands-on Local SEO experience do you have?
(Include detail about the clients or industries.)

2. Describe your experience with NAP citations.
Tools used? Types of fixes you’ve done?

3. Have you performed entity cleanup before?
If yes, describe your process.

4. Describe your specific GBP optimisation experience.
List tasks you’ve done (categories, posts, descriptions, services, updates, etc.).

5. Give an example of a ranking drop you diagnosed and fixed.
What did you do? What changed?

6. Have you worked in an SEO agency before?
Describe your fulfilment responsibilities.

7. Are you comfortable with the following?

Time tracking daily

Screen recording during work sessions

Task management inside Taskade
(Answer YES/NO to each.)

8. Describe your attention to detail.
What systems do you use to minimise mistakes?

9. Why does a structured, systems-driven role suit you?

10. What is your availability (hours per week)?

Full Job Description Below