Off-page SEO/Link Building Specialist

Role Overview:

Our client is seeking an experienced Link Building Specialist to support their digital growth efforts through high-quality backlink acquisition and strategic outreach. This role is highly execution-focused and requires strong attention to detail, urgency, and relationship-building skills.

Role Objective:

• Execute daily link-building strategies to improve client website rankings on Google
• Secure high-quality backlinks from relevant and authoritative websites
• Monitor backlink profiles and keyword rankings
• Drive consistent, measurable SEO growth through proactive outreach and experimentation

Key Responsibilities:

• Identify websites that are relevant to our client’s services and suitable for backlink opportunities
• Conduct cold email outreach to website owners, bloggers, and partners to secure backlinks
• Evaluate the quality, authority, and relevance of potential linking websites using SEO tools
• Build and manage outreach campaigns, tracking performance and response rates
• Maintain and update a database of acquired backlinks
• Monitor backlink performance and measure the success of link-building efforts
• Collaborate with the editorial team by assigning article topics when needed
• Continuously research and identify new link-building opportunities using advanced Google search techniques
• Experiment with new outreach and link acquisition strategies to improve results
• Prepare and submit weekly performance reports to the manager

Qualifications & Experience:

• Minimum of 3 years of proven experience in link building or a similar role
• Strong background in digital marketing, specifically off-page SEO
• Demonstrated experience planning and executing backlink campaigns
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills
• High attention to detail and strong organizational skills
• Ability to work with urgency and meet time-sensitive deadlines
• Up-to-date knowledge of SEO and digital marketing trends

Required Skills & Competencies:

• Cold email outreach and relationship management
• Campaign tracking and performance analysis
• Advanced Google search techniques for prospecting
• Proficiency with link-building and SEO tools
• Strong interpersonal skills for engaging diverse website owners and partners