Off-Page SEO Specialist (Reddit and Link Building)

## About Discovered Labs

At Discovered Labs we work with $10M – $50M ARR companies to help them get more leads, users and customers from Google, Bing and AI assistants such as ChatGPT, Claude and Perplexity.

We do this through a mixture of technical optimisations, content marketing, and off-site brand amplification (PR, backlinks, Reddit marketing).

What makes us unique is how we use AI workflows and automation in combination with human expertise to be more efficient and create better outcomes for clients.

High-level overview of our approach:

– AI automation and workflows: We build marketing programs as we would a product. Rather than waste several hours per week on repetitive tasks, we create workflows that allow us to focus on the high-impact stuff.
– Senior expertise: To ensure everything is done to a high-standard and differentiated, **e**verything we do is managed and elevated by a team of experts. We don’t let automation get in the way of quality.
– Full-stack: SEO and AEO rarely work as isolated tasks. We work across the entire funnel and multiple surface areas to ensure we own the outcome and clients win.

### This role

We’re looking for a off-page SEO specialist who will own our off?page activities including Reddit marketing and link building.

This is a high-ownership, hands-on role. You’ll use our internal workflows and tooling to move quickly, but you’ll be responsible for judgment, quality, and results.

What you’ll do:

– Own our Reddit marketing activities for each client including building the initial plan, using our internal tools to find relevant subreddits and seed comments and posts aligned with brand guidelines
– Audit third-party surfaces (directories, listicles, review sites, niche publications) and identify gaps/inaccuracies
– Run outreach (email/DM/community channels) to request updates, corrections, co?mentions, inclusion, or link insertions where appropriate.
– Report on progress and performance to ensure clients have both the tactical view into campaigns and strategic insight into the bigger picture (e.g. Competitive gaps, share of voice)
– Document your tasks, jobs and processes to improve overall operations

The ideal person for this role:

– A person with high standards and great taste. You view your work as a reflection of your own standards and care about the small details.
– A person who obsessively uses AI tools. You know when it’s best to use ChatGPT vs Claude for certain tasks, you understand how to shape prompts and provide the right context to get the desired output, you use projects and stored templates to avoid starting from zero every time.
– A person who cares about performance. You understand that the goal isn’t to just publish content and get links but drive meaningful impact for clients. You analyse what’s working, what’s not, and use those insights to inform your next steps.
– A person who wants to improve the process. If something is not achieving the desired result you will seek to improve it rather than let it be an obstacle.

### Requirements

– 2+ years hands?on experience in off?page SEO (link earning, citations, digital PR, partnerships, or community-led growth)
– Strong understanding of what “good” looks like in off?page: relevance, authority, durability, and risk management
– Proven ability to run outreach pipelines (targets ? outreach ? follow?ups ? close ? tracking)
– Operational comfort: you enjoy systems, dashboards, and keeping pipelines clean
– Strong knowledge of AI assistants such as ChatGPT, Claude, Perplexity and Gemini
– Excellent English writing and verbal communication skills

### Preferred qualifications

– Experience with B2B SaaS marketing
– Prior agency experience (multiple clients, fast context switching, async collaboration)
– Familiarity with Reddit community norms and how to contribute without sounding like marketing

### What’s in it for you

– Fully remote position
– Work in a fast-growing company with high demand
– Your work will have a meaningful impact on well-known companies
– Autonomy to perform your role
– First-hand insight into what a winning search strategy (SEO and AEO) looks like