Senior Web Analytics Specialist

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Website Vertiv

JOB DESCRIPTION

Who we are:

Nearly all aspects of our lives involve the use of technology. It is how we work and play and do anything in between. This connectivity or use of data is built into the very fabric of our society. It is vital to human progress. Vertiv believes there is a better way to meet this accelerating demand for data — one driven by passion and innovation.

As industry experts and Architects of Continuity, we collaborate with our customers to envision and build future-ready infrastructures. We leverage our portfolio of hardware, software, analytics, and services, to ensure our customers’ vital applications run continuously, perform optimally, and scale with business needs.

Why Join Us?

  • Meaningful and Fulfilling Work
  • Inspiring and Caring Leaders
  • Global Talent Center
  • Recharge Your Potential

#ArchitectsOfContinuity #WeAreVertiv

Responsibilities: 

  • Project Management
    • Spearhead efforts to improve and manage how Vertiv handles report generation
    • Contribute to the improvement of the technology stack used for reporting and testing on Vertiv’s environments
    • Work with vendors on report creation and automation efforts
  • Report Creation and Split Testing
    • Manage report creation while working with different stakeholders to understand their needs
    • Create split tests to continually improve the digital experience for the company
  • Report Automation
    • Define KPI needs with stakeholders and create dashboards to meet those needs for data on the Google side
    • Work with BI specialists for automated reports when the data isn’t fit for Google Data Studio
  • Technical SEO
    • Assist in improvements for process and productivity optimization
    • Suggest and help execute features that affect SEO, like HREFLang
    • Identify, analyze and highlight any technical errors that might prevent pages to be indexed or crawled correctly by search engines. Work closely with IT department to correct any web pages with such errors
  • Tag Management
    • Work with stakeholders to understand their technical needs for tools that need to have scripts fire on the site
    • Managing how scripts fire within the website

Requirements:

  • Bachelor’s degree in Business, Marketing, Journalism, Mass Communications, Information Technology, Computer Science, or equivalent course
  • Certifications for Google Analytics, BrightEdge, and other SEO/web analytics tools are a PLUS
  • Demonstrable web analytics, tag management, and report automation competence is ESSENTIAL
    • Over 7 years in managing tools like Google Analytics, Google Search Console, Google Data Studio, and Google Tag Manager
  • Familiarity with related tools is a PLUS
    • Experience working with SEO software like SEMRush, Moz, or BrightEdge is a PLUS
    • Experience working with survey tools like ForeSee and Qualtrics is a PLUS
    • Experience with marketing automation tools like Marketo and Eloqua is a PLUS

To apply for this job please visit egup.fa.us2.oraclecloud.com.