SEO/AEO/GEO Specialist

Hiring SEO/AEO/GEO Specialist – REFUGE Marketing

• Develop, implement, and manage SEO strategies for REFUGE and our clients, proactively identifying what needs to be done without waiting to be told

• Conduct thorough technical SEO audits, identify critical issues impacting performance, and work with development teams to implement solutions

• Turn keyword research into content strategies that drive qualified traffic and conversions, not just rankings

• Manage link building strategies and coordinate with external vendors when needed for backlink outreach or technical optimization

• Diagnose traffic drops and algorithm impacts, and lead recovery efforts from penalties or algorithmic downturns

• Structure and optimize content so it’s easily discoverable, extractable, and citable by AI answer engines and assistants (Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar tools)

• Implement schema markup, entity clarity, and answer-first content formatting to improve visibility in AI-generated responses

• Monitor and track how REFUGE and client brands are cited (or missed) across AI search surfaces, and adjust strategy accordingly

• Stay current on the fast-evolving AEO/GEO/AIO landscape and translate emerging best practices into practical strategy

• Set concrete KPI targets, track performance consistently, and take ownership of results

• Collaborate closely with content creators, designers, developers, and the marketing strategist to align SEO/AEO efforts with broader marketing goals

• Create clear, insightful reports that demonstrate ROI and translate technical SEO/AEO concepts for both internal team members and client stakeholders

• Use project management tools (like Asana) to manage workflow and ensure nothing slips through the cracks

• 5+ years of SEO experience, ideally in an agency or multi-client setting

• Working knowledge of AEO/AIO/GEO principles and how they build on traditional SEO fundamentals

• Strong track record of delivering consistent SEO results across multiple campaigns, with specific data and KPIs you personally established and achieved

• Hands-on experience with tools like Google Analytics, Search Console, Google Tag Manager, and SEO platforms such as SEMrush or Ahrefs

• In-depth understanding of technical SEO, link building, keyword research, content optimization, and local SEO

• Ability to diagnose traffic drops and algorithm impacts, including AI-driven visibility shifts

• Clear and persuasive written and verbal communication skills in English

• Proven ability to manage deadlines, prioritize tasks, and juggle multiple projects without dropping the ball

• Comfortable working independently while also being a strong team player

• Experience with schema markup, Core Web Vitals, and technical audits

• Familiarity with AI citation tracking tools or emerging AEO/GEO measurement platforms

• Experience recovering sites from Google algorithm updates or AI Overview visibility loss

• Familiarity with WordPress and other CMS platforms

• A portfolio of case studies or examples of past success stories

• Engagement type: Independent contractor / subcontractor. This is not an employee position. You’ll be responsible for your own taxes, benefits, and work equipment

• Hours: Part-time to start, roughly 10-20 hours per week, with availability overlapping US business hours

• Pay: $12-$22/hour USD, based on experience level

• Location: Fully remote, open to candidates globally

• Growth: This role has strong potential to expand in hours and scope as you prove yourself and as REFUGE grows