SEO & AI Search Specialist (GEO/AEO)

HOW TO APPLY
If this role feels like the perfect fit and you meet the qualifications, we invite you to learn more about our team in the Philippines and submit your application

Note: Only applications submitted via the  link will be considered.

—
We’re hiring an SEO & AI Search Specialist to grow organic visibility and revenue across traditional search and AI-driven answer engines. You’ll own strategy and execution for our Shopify stores—hiendaccents.com and paseoroad.com—covering technical SEO, content, entity/structured data, link acquisition, and Generative Engine Optimization (GEO)—earning inclusion and citations in Google AI Overviews, Bing Copilot, Perplexity, and ChatGPT/Gemini.

You’re excited because you will…

Strategy & Ownership
– Build and execute an integrated SEO + GEO roadmap tied to revenue for priority categories (sheet sets, duvet covers, quilts, decorative pillows).
– Define and track a query set for SERPs and AI answers; report share-of-voice and citation/inclusion rate in AI Overviews/answer engines.

On-Site & Technical
– Audit and improve site architecture, internal linking, faceted navigation, canonicals, and crawl budget for Shopify.
– Elevate Core Web Vitals and image optimization for PDPs/PLPs.
– Implement and maintain JSON-LD schema (Product, Offer, Review, Breadcrumb, Organization, FAQ, ImageObject) to strengthen entity understanding.

Content & Entity Building
– Create entity-first, evidence-backed content answer engines trust: buyer’s guides, comparisons, FAQs, care/how-to, sizing explainers, collection hubs.
– Ensure product attribute completeness (materials, thread count, fill, sizes, care, style) so AI systems can recommend or cite our pages.
– Collaborate with brand/editorial to publish on-brand copy optimized for humans and LLMs.

GEO-Specific Initiatives
– Test AI Overview/answer inclusion tactics (structured data, Q&A blocks, citations, author/entity pages, first-party images).
– Monitor and improve brand citation rate in answers for commercial and informational intents.
– Manage AI crawler permissions and robots directives (GPTBot, Perplexity, CommonCrawl) with Engineering/IT.

Off-Site & Authority
– Build a white-hat digital PR/backlink program with home & design publications, blogs, and partner sites.
– Strengthen E-E-A-T signals (author bios, brand story, policies, reviews/UGC, press mentions).

Analytics & Experimentation
– Run experiments; measure impact in GA4 & GSC with dashboards (Looker Studio).
– Prepare periodic reports and present insights and next steps to stakeholders.

90-Day Success
– Baseline audits completed (technical, content, entities, AI answer presence) and a prioritized 6-month roadmap delivered.
– Quick wins shipped: schema fixes, internal linking improvements, attribute completeness for top SKUs/collections, and one entity-driven content hub launched.
– GEO scorecard established (priority queries, inclusion/citation rate, answer snippets captured, supporting pages).

6–12 Month Outcomes
– Material growth in non-brand organic revenue and category rankings.
– Sustained inclusion/citation in AI answers for target queries across core categories.
– Repeatable GEO playbook embedded in content and merchandising workflows.

Job Requirements
– Proven SEO chops in eCommerce (preferably Shopify) with measurable revenue impact.
– Hands-on GEO experience (or a strong POV) optimizing for AI Overviews and answer engines: structuring content for direct answers, citations, and entity confidence.
– Proficiency with Ahrefs/Similar, Google Search Console, GA4, and Shopify; comfort with HTML/Liquid basics and JSON-LD.
– Ability to plan and execute on-brand digital PR/backlink programs.
– Strong analytical skills; can turn data into decisions and roadmaps.
– Excellent English writing/editing skills (you can own outreach and on-site copy).
– High ownership, bias to action, and communication via email, Slack, Zoom, and phone.
– Bachelor’s degree (or equivalent experience).
– Belief in our company mission and embodiment of our values.

Nice to have
– Experience with product feeds (Google Merchant Center), reviews/UGC integration, and PDP/PLP template optimization.
– Familiarity with log-file analysis, bot identification, and AI crawler management.
– Comfort building dashboards in Looker Studio or similar.

ABOUT HIEND ACCENTS
HiEnd Accents designs and creates everyday luxury bedding, linens, sheeting, decorative pillows, and other home textiles. Founded in 2005 and based in Dallas, Texas, our mission is to elevate customers’ lives through beautifully designed home textiles that deliver quality and value.

As a family-owned business, we are committed to personal service and long-term relationships. Through our four brands, we offer unique designs across a spectrum of styles and price points, all united by exceptional value. Combined with our customer-first approach, prompt shipping, and low order minimums, we have become the preferred bedding supplier for thousands of top department stores, furniture retailers, interior designers, and boutique hotels nationwide. Recognized on the 2024 INC 5000 list as one of the fastest-growing businesses in the US, we continue to innovate and expand our reach in the home textiles market.

More about us and our brands: www.partner.hiendaccents.com
Learn about our Philippines team: bit.ly/hea-ph-team

WHY HIEND ACCENTS?

At HiEnd Accents, we are a close-knit team driven by entrepreneurial spirit, a growth mindset, and a commitment to excellence. Our collaborative approach has propelled us to new heights. Recognition on the 2024 INC 5000 list as one of the fastest-growing small companies in the US reflects our team’s dedication and the exciting opportunities ahead. If you thrive in a vibrant, high-paced culture where your contributions matter, we want to hear from you.

Working at HiEnd Accents means you can expect:
– Competitive Compensation – We offer a competitive compensation package, including 13th Month Pay
– Professional Growth – We invest in our people to ensure opportunities to learn, grow, and develop careers
– Great Team of Like-Minded Professionals – We hire based on culture and values, so you work with a team that is fun, talented, and committed