SEO & Digital Marketing Specialist

ROLE: SEO & Digital Marketing Specialist (Australian Allied Health / Healthcare Experience Required).

CLIENT LOCATION: Brisbane, QLD Australia

ABOUT THE CLIENT:

This is the third time client asked us to source an independent ocntractor for her allied health therapy business. She is seeking an experienced SEO & Digital Marketing Specialist (male or female) who understands the unique compliance and advertising requirements of Australian regulated healthcare businesses. This is for Philippine-based Independent Contractors only.

This role is best suited to someone with proven experience working with Australian healthcare, allied health, psychology, therapy, medical, or wellness businesses — not just general marketing.

We are looking for someone who understands how to market ethically and effectively within Australian healthcare advertising regulations and platform policies.

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The client is seeking support with

SEO strategy and implementation

Google Analytics and Google Search Console management

Google Business Profile (Google My Business) optimisation and management

Website SEO audits and ongoing optimisation (1-2 hours per week or fortnight for timely posts, comments, and DMs)

Evergreen blog content planning and scheduling

Social media content creation and scheduling

Google Ads setup, optimisation & management

Content and ad copy that complies with healthcare advertising standards

The biggest factor for this role is industry fit.

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IMPORTANT:

You must understand advertising restrictions and compliance considerations for Australian regulated health practitioners, including:

Restrictions around soliciting reviews/testimonials

Avoiding prohibited therapeutic claims

Awareness of Google and Meta ad policy risks in health/wellness advertising

Avoiding before-and-after framing and sensitive personal attribute targeting

Writing compliant healthcare marketing copy

Understanding how ad accounts can be flagged or penalised for non-compliant wording

NOTE:

She cannot risk ad account penalties caused by someone unfamiliar with healthcare advertising compliance.

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QUALIFICATIONS:

Minimum 1–2 years experience working with an Australian healthcare, allied health, medical, therapy, or wellness business

Strong SEO experience with:

* Technical and on-page SEO

* Google Analytics

* Google Search Console

* Keyword research tools

Experience reviewing and managing Google Business Profiles

Experience setting up and managing Google Ads campaigns

Understanding of conversion-focused SEO and paid advertising

Strong written English and content writing skills

Experience scheduling and managing evergreen content

Familiarity with Australian healthcare advertising guidelines is highly preferred

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WORK HOURS & PAY

* This is not a large ongoing weekly-hours role.

* As a small therapy business, she prefers paying fairly for clear deliverables rather than committing to open-ended weekly hours.

* The client prefers a deliverables-based arrangement, including:

(1) Initial Fixed-Price Setup Project

– Several months of evergreen blog and social content

– Content scheduled and ready to publish

– SEO and marketing setup work

(2) Light Ongoing Support

– Approximately 1–2 hours per week or fortnight

– Timely posts, engagement, comments, and DMs

(3) Periodic Refresh Projects

– Content and strategy refresh every 6 months or as needed

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TO CHECK IF YOU’RE FIT:

* Paid Trial Task

Shortlisted candidates will be invited to complete a small paid trial task. This allows us to assess:

– Writing quality

– Compliance awareness

– SEO understanding

– Efficiency and workflow

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HOW TO APPLY:

* Please send your updated resume  (Subject Line: SEO Specialist – AU allied health).

* In your email message, please include

– Your years of SEO experience

– If you’ve handled AU allied health SEO jobs

– SEO and digital marketing tools you’re familair of

– Your houlry rate or service packages in USD

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QUESTIONS?

 I tried to make everything as specific as possible as per the client’s requirements. This client is not shy to paying the right rate or SEO/Marketing service package if you have the right experience. This client pays good and on-time, lovely to work with, respects your flexible working hours (no log in/log-out, no micro-managing), not strict — she’s a dream client