SEO & Google Ads Specialist

Full-time remote position

Work hours: Monday to Friday, 9:00 AM – 3:00 PM AEST

Must be available for regular communication via Teams (chat and video calls)

We are hiring a dedicated SEO & Google Ads Specialist for our Australia-based client to lead the search strategy across multiple brands under their business.

This is a hands-on, results-oriented role where you will be responsible for both organic SEO and paid Google Ads management. You’ll work closely with the client’s marketing and digital team to increase brand visibility, drive targeted traffic, and generate high-value leads and conversions through strategic search initiatives.

Key Responsibilities

SEO (Search Engine Optimisation)

Conduct keyword research and competitive analysis to guide content and product optimisation

Optimise product pages, blogs, and landing pages for organic search (on-page, technical, and content SEO)

Improve site structure and performance across Shopify stores

Stay up to date with SEO algorithm changes and Google best practices

Work with the marketing and content teams to align SEO with broader campaign strategies

Track and report on rankings, traffic, and organic conversions

Google Ads (PPC)

Build, manage, and optimise campaigns across Google Search, Display, and Shopping

Write compelling, conversion-focused ad copy

Monitor and adjust bids, budgets, and targeting to maximise ROI

A/B test ads, audiences, and landing pages to improve performance

Implement remarketing and conversion tracking via Google Tag Manager

Stay current with platform updates and changing advertising policies

What We’re Looking For

2+ years’ experience managing SEO and Google Ads for eCommerce or product-based businesses

Experience with Shopify and key marketing tools: Google Ads, Analytics, Search Console, Tag Manager, SEMrush / Ahrefs, etc.

A great understanding of user behaviour, search intent, and how to turn clicks into conversions

Ability to interpret data, explain insights, and make recommendations

Strong copywriting and attention to detail

Self-motivated, organised, and able to manage multiple brands/accounts

Home Office Requirements

Stable internet (50 Mbps min) with backup

Updated PC/laptop, working headset & webcam

Quiet and professional work setup

As the business grows, there may be opportunities to expand hours and responsibilities.

If interested, submit your resume via our website through this link.