SEO Manager

We are looking for a top-tier SEO Head who understands local intent, proximity factors, and GBP optimization at an expert level — while also being strong at on-page and off-page SEO, workflow management, and technical oversight.

About This RoleThis role leads our entire SEO department. You will own strategy, oversee SEO specialists, manage workflows, and ensure long-term ranking performance across 40+ clients (and growing).

The right candidate knows exactly how to move contractors into the Map Pack while also optimizing websites for strong organic visibility.

What You’ll Be DoingLocal SEO & Map Pack Strategy (Primary Focus)

• Develop and execute local SEO strategies specifically designed to improve GBP and Local 3-Pack rankings
• Audit GBP profiles, categories, services, NAP consistency, photos, posts, attributes, and competitor positioning
• Create citation strategies and oversee citation building, cleanup, and aggregator submissions
• Lead proximity and local authority improvements to influence map rankings

On-Page SEO Leadership

• Review technical SEO issues and recommend fixes
• Optimize service pages, location pages, landing pages, internal linking, schemas, and content structure
• Guide keyword research and geo-targeted content strategy
• Ensure all website changes support local ranking goals

Off-Page SEO Strategy

• Direct link-building initiatives (local links, press releases, niche edits, partnerships)
• Ensure off-page efforts align with GBP and organic ranking priorities

Management & Team Leadership

• Manage and mentor Local SEO Specialists
• Provide SOPs, workflows, and quality-control systems
• Ensure daily/weekly/monthly optimization tasks are executed correctly
• Collaborate with account managers to communicate ranking performance and insights

Reporting & Analytics

• Create and maintain reporting dashboards
• Monitor rankings, traffic, conversions, GSC data, GBP insights
• Present insights and recommendations to internal teams

Industry Knowledge & Growth

• Stay current on Google algorithm updates
• Drive innovation in local SEO methods and process improvements

What We’re Looking ForMust-Have Experience

• 3+ years of Local SEO, GBP optimization, and Map Pack ranking success
• Proven results ranking service-area businesses (ideally home services or contractors)
• Strong understanding of:
• NAP consistency
• GBP categories & services
• Reviews/keywords
• Citations & aggregators
• Service area radius influences
• Geo-grid ranking patterns
• Local content strategy

Technical & On-Page Skills

• Ability to diagnose and solve technical SEO issues
• HTML/CSS familiarity
• Schema implementation
• Strong on-page optimization skills
• Deep understanding of on-page ranking factors

Tools You Should Know

• BrightLocal, Whitespark, or similar local SEO tools
• Google Search Console, Google Analytics, GBP tools
• Ahrefs, SEMrush, Screaming Frog
• Reporting & dashboard tools

Soft Skills

• Strong leadership and communication skills
• Highly organized and detail-oriented
• Analytical mindset with data-driven decision making
• Team player with a positive attitude

Success Looks Like

• Consistent improvement in GBP grid rankings
• Consistent improvement in local organic rankings
• Quick and smooth onboarding of new clients
• Strong communication with account managers
• A well-run SEO department where specialists execute flawlessly
• Increased call volume and job requests for clients